To discuss: Globalization and the reason it is important for marketers to understand its consequences.
Explanation of Solution
Globalization is the process of by which goods, capital, services or information and the ideas which flows across the national borders and it helps to remove the cross border trade barriers. It allows the goods and services or ideas to move efficiently around the globe. Which in turn, facilitates the quick delivery of services or goods to better meet the needs and wants of the global consumers.
Globalization helps various consumers to easy access of variety of global products and services. In addition it is also important for the organizations to identify the new growth opportunities for production as well as the expanding the business throughout the globe.
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