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Introduction:
Procter & Gamble (P&G) is a consumer goods industry titan with a long history dating
back to 1837, “when William Procter, a British candlemaker, and James Gamble, an Irish
soapmaker, merged their businesses in Cincinnati” (Procter & Gamble Company, 2023). Since
then, P&G has grown into a household name, delivering a wide range of products ranging from
personal care basics to household cleaning chemicals. As of today, P&G's dedication to
innovation and excellence is persistent as it strives to provide high-quality products to people
around the world. Some companies that you may have heard of that are among its most well-
known brands are Tide laundry detergent, Pampers diapers, Gillette razors, Crest toothpaste, and
Olay skincare. My research will delve into the fabric of P&G as a business, evaluating its key
corporate social responsibility efforts, investigating how it promotes its numerous CSR
undertakings, and imagining the structure of a prospective new CSR venture.
Procter & Gamble Corporate Social Responsibilities
Procter & Gamble (P&G) has demonstrated a strong commitment to corporate social
responsibility (CSR) by carrying out a number of programs that support social impact,
community development, and sustainability. One well-known CSR project is the P&G Children's
Safe Drinking Water Program, which was launched in 2004. As of right now, "P&G has
provided more than 21 billion liters of clean water to people in need around the world" (CSDW,
2024). Under the program, P&G distributes water purification packets known as PUR to areas
afflicted by natural disasters, humanitarian emergencies, and waterborne diseases. Through
partnerships with humanitarian organizations and local governments, these packets reach those
most affected, providing a vital resource where access to clean water is scarce. This campaign
has shown to significantly benefit millions of individuals globally, particularly in developing
regions where clean water accessibility is a pressing concern. The company started this CSR
project to address a major global health issue in line with its larger goal of improving people's
quality of life everywhere.
P&G has embarked on another significant CSR venture with its Ambition 2030
sustainability goals, announced in 2018. This program's vision outlines P&G's unwavering
dedication to achieving a range of environmental and social goals by 2030. The company’s
Ambition 2030 framework mainly “focuses on where the company can make the biggest positive
difference – with its brands, supply chain, society and employees” (Desylva, 2018). These goals
cover a wide range of targets, such as reducing greenhouse gas emissions, preserving water
resources, reaching zero manufacturing waste that is dumped in landfills, and promoting
inclusivity and diversity within the organization. P&G incorporates sustainable practices into its
supply chain, operational framework, and product innovation initiatives in order to fulfill these
goals. To speed up progress toward its sustainability standards, the company forms cooperative
partnerships with stakeholders, devotes resources to research and development projects, and
applies innovative solutions. Through the pursuit of Ambition 2030, P&G efforts to not only
lessen its ecological footprint but also reinforce the resilience of its business model while making
positive contributions to society at large.
P&G has further demonstrated its unwavering commitment to promoting diversity,
equity, and inclusion (DEI) both inside and outside of its own organization with its "Gender
Equality is a Business Issue" campaign. The purpose of this CSR project, which was initiated in
2012, is to promote gender equality in the workplace and in society at large. As many of their
products are designed specifically for women and girls, the company claims that "this focus
makes sense for P&G" (P&G: Gender equality, 2023). P&G supports women's empowerment
through a range of initiatives, such as campaigns to reduce the gender pay gap, promote women
in leadership and entrepreneurship, and back legislation that promotes equal opportunity for
women. This showcases the company's dedication to advancing gender equality through a variety
of initiatives, including the implementation of progressive corporate policies, the establishment
of employee resource groups, forging strategic alliances with women-supporting organizations,
and launching impactful advertising campaigns aimed at challenging enduring gender
stereotypes. P&G's constant dedication to gender equality not only promotes a workplace culture
that advocates inclusivity but also highlights the vital contribution of diversity in driving
innovation and ensuring sustained business excellence.
How P&G Promotes Its Different CSR Programs
Procter & Gamble (P&G) uses a multifaceted approach to market its corporate social
responsibility (CSR) initiatives, notably through strategic alliances with celebrities and
nonprofits. For example, P&G works with well-known individuals and committed women's
rights organizations to advance its Gender Equality Initiative. On June 4th, 2019, P&G and
Merck announced the Deliver for Good Campaign Business Ally Network in partnership with
civil society organizations. This was a “platform for private sector champions to work alongside
leading civil society organizations and governments to drive solutions toward a more gender
equal world” (The deliver for good campaign
,
2019). By collaborating on campaigns and gaining
public support, these alliances help P&G's efforts gain more traction and legitimacy. P&G
connects with a variety of audiences who might be more open to the cause and increases the
visibility of its CSR initiatives by forming alliances with well-known individuals and
institutions. Furthermore, P&G frequently creates its own nonprofit organizations to organize
particular CSR projects, such as the P&G Children's Safe Drinking Water Program. These
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