Apple 's Driving Force Towards Its Success Essay

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world

I had the pleasure of researching Apple, Inc. I don’t own any apple products but I do admire the story behind the product. We are going to go behind the scenes of the major company Apple, Inc. We will look into the services, products, financial profile, history, and marketing. In order to understand who Apple is today we have to understand where it came from. The headquarters for the company is in Cupertino, California. The current CEO of the company is Timothy Cook. Apple currently has 92,600 employees worldwide.Apple Inc. was founded by Steven Wozniak and Steve Jobs in 1976. They had a vision that no one else could possibly understand. It’s hard to see someone else’s vision. Let’s take a look at where the name Apple came from. Jobs and Wozniak was in the car when they thought of the name apple. Jobs was on a fruitarian diet. They wanted a name to represent something that everyone always wants. I don’t know about you, but I’m not always a fan of apples. Jobs recently visited an apple farm and thought the name sounded fun. Wozniak was a fan of the Beatles, and he questioned due to the Beatles record label Apple Records. Jobs was more of the visionary type of person. He seen something great into what Wozniak was trying to create. Sometimes that’s all you need is a little push in the right direction. As I continued to research Apple it amazes me how someone

Steve Wozniak and Steve Jobs created Apple with very little money and a whole lot of determination. The two men had met while working at Hewlett Packard over the summer break when Jobs was in high school, Wozniak in college. In order to gain capital to get the company started, Jobs sold his van for $1500, and Wozniak sold his financial calculator for $250. Jobs who was part owner of a farm came up with the name. Apple Computers were incorporated in 1977. By 1980, the company was a publicly traded magnet. This was the biggest public offering in over 20 years. In 1985, Jobs was forced out of the company that he had helped to create by Apple’s Board of Directors, who were tired of his erratic behavior which had made him the man

Apple Inc., was first known as Apple computer Inc., which is a multinational company that produces consumer electronics, softwares for household and commercial purposes and it’s a media content digital distributor. The company also has retail business, having a long chain of retail stores which were named as Apple Stores. The main or core product of Apple is IPhone smartphones, IPad and computers. Apple computer was the first creation of Apple by Steve Jobs and Steve Wozniak on April 1st 1976. The incorporation of the company was on January 3rd 1977 at Cupertino, California. For almost three decades. Steve jobs was convinced with demand that there was sufficient market for the small computers. With his clear vision and consumer satisfying product, Apple went public in 1980. Soon after this Apple became the most successful public offering in 1956. Very soon Apple hit Fortune 500 list. A stiff external competition was faced by Apple by IBM and Microsoft and even due to internal rapid growth, Apple went into bankruptcy in the middle 1990s. This made Apple to create a new product line of Fragmented Digital Music through their launch of IPods. In the last decade, Apple has seen a very progressive growth and unparalleled success through new variations, softwares and designs. Apple planned a sophisticated distribution strategy to have a upper hand in the competition with other larger companies. Now Apple sells its products throughout the world through

Steve Wokniak founded Apple Incorporated in 1976 along with the now deceased Steve Jobs. Both Steve’s were college dropouts. Two months after creating their first circuit board they had 200 orders of them. 1970 is also the year that they released the iconic Apple I from their the grew like wild fire. Releasing multiple different versions and new styles that many people loved. Wozniak was the “technical genius” while Jobs was the out side the box thinker that came up with all of the crazy ideas that some how worked. The year after Apple was incorporated they released the widely recognized Apple II which ‘sold more than 100,000 units”(Michael). With the increased “sales jumped from $7.8 million in 1978 to $117 million in 1980”(Apple Inc.) this was the big start the Apple was looking for, offering public stocks in 1980.

For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Steve Jobs, Steve Wozniak, and several others founded Apple Incorporated in 1976 because they had a passion for developing computers (Yoffie & Rossano, 2012). The computers were meant to be user-friendly so that any person could use the computers with ease. Apple’s focus is on continuing to find new ranges of products concerning laptops phones, and many other products. During the making of their computers, the company found that bundling the hardware and software the company produced the Mac Operating System.

Apple Inc. was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1st, 1976. Apple Inc. humble beginning took place in Steve Jobs’ garage where Jobs, Wozniak and Wayne produced the company’s first computer, the Apple I. It has a typewriter-like keyboard and was able to connect to a regular television. It was the archetype of modern computer which was developed under Jobs and Wozniak’s vision of making computer user friendly and small enough for people to have in their homes or offices. However, the Apple I was not taken seriously. It was not until the launching of the Apple II on April 1977 at the West Coast Computer Faire where Apple Computer revolutionized the computer industry. The Apple II was the first of its kind with the introduction of colour graphics and tape-based storage system. Apple’s sale skyrocketed and reached $117 million in

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”

Apple Company was founded in the year 1976 by two friends Steve Jobs and Steve Wozniak. The two friends began the company on the first of April with the aim of altering how people viewed computers. Although history only recognizes the contributions made by the two, a third founder is mentioned, Ronald Wayne, who was the brains behind the invention of the IPhone, IPad, and IMac. However, it is said that Wayne backed out of a partnership offer given to him by Jobs, selling his shares at $500. The need to develop the Apple computers was driven by MITS approach back then, which encouraged people to come up with simple inventions that could be used by everyone. With the few resources that Wozniak could lay his hands on at the Hebrew Computer Club in California, he came up with the first computer that had a keyboard that resembled a typewriter, and which could be connected to a regular TV. This was the origin of the Apple 1. It was the invention of this computer that invited Jobs to develop an interest, and together the three formed the company (Apple). The Apple name was invented by Steve Jobs and since then the company has grown in terms of sales and development of some of the best products.

Apple Inc. is an American corporation that specializes on designing, developing, and selling electronics that include smartphones, tablets and computer software (Hitt et al., 2014). Apple’s strategy is anchored in four pillars that the former CEO, Steve Jobs, had strategized. At the outset, the company main objective

Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially successful personal computers that assisted Apple to develop into a profitable, well-regulated firm that has come to be today. Today, the company focuses on the design, manufacture and marketing of a wide variety of consumer electronic products, including personal computers, smartphones, and portable music players, coupled with related computer software, applications, services and peripherals (Laugesen & Yuan, 2010). Apple has global supply chain with more than 250 retail stores distributed worldwide (Johnson et al., 2012). Starting with delivering music only, Apple has ventured into other entertainment content such as videos, television shows, films as well as audio books that are distributed via its ITunes Store (West & Mace, 2010). The current market environment features significant market players with relatively stronger and long established brands such as Microsoft, IBM, Google, Amazon,

Apple Inc. is a Multinational Corporation situated in Cupertino California. Macintosh produces iPods, IPhones, I Pads, and Mac PCs. They most as of late have declared the dispatch of their new apple watches alongside new iPhone models. Apple is an organization known for offering smooth, simple to-utilize, very looked for after items around the world. The organization builds up a long haul association with customers of offering so as to change age’s great administration in their retail locations furthermore through phone support. These assembles unwaveringness for the brand. Apple puts a high esteem on item separation, setting so as to pick up the high ground a higher standard for their gadgets alongside costs and accessibility in the commercial center.