Audience Analysis, Ethos, Logos, And Motivating Action

Aristotle came up with a useful set of principals used in persuading. Those principals, ethos, pathos, and logos are most commonly seen in the media. When being used in the media two of Aristotle’s principals become more useful, while one falls behind. Ethos, being the one that falls behind by not appealing to a wide variety of the public. While, in the media, pathos, the emotional appeal, and logos, the logical appeal, are the most effective.

which persuasion was based; these are Ethos – credibility, Pathos - emotional appeals and Logos –

In order to have an interesting essay it is important to grab the attention of the audience. This semester I learned that audiences determine lots of parts an essay has. Mainly, rhetorical strategies are the easiest ways to grab the attention of audiences. Pathos, ethos, and logos are all strategies that appeal to different groups of people and different kinds of subjects. For example, in my essay Image Analysis of EKBURG.RU’s Advertisement “Think of Both Sides” I target my audience with appeals. Pathos is my main appeal. I hope to analyze the image, but also help the audience understand the deep meaning in this advertisement. I use a picture and facts to appeal to the emotions of the audience and grab their attention. My audience is targeted to people driving over the holiday and anyone with a child because that is the main focus of the analyzed ad. I also wrote in a very serious manner because this is a serious subject. Clearly, this audience is of an older age to understand the meaning of my essay. Throughout my essays this semester I stick to a purpose and have always learned to direct my attention back to that purpose. In order to write with a purpose my purpose must be clear and explained throughout my essay. One way I make sure my purpose is clear is through a thesis sentence. I have learned how to properly create a thesis sentence through this course and to explain my thesis through steps in each paragraph, then sum it up at the end with a conclusion. For example, in

In many papers you will notice different types of persuasion that help the writer to give a reader a better of understanding of the paper. These types of persuasion are called rhetorical appeals. Each appeal has its own ability to give to the writer's paper, ethos is the credibility of the work the writer is using, pathos is appealing to the audience’s emotions, and lastly logos is the logical appeal. When writing a paper a person generally uses at least one rhetorical appeal to persuade their audience.

An efficient persuasive essay should contain a multitude of elements in order to support claims and establish credibility. The three terms Pathos, Ethos and Logos are rhetorical appeals used specifically for persuasion. Each of these terms is useful in arguing a point, or persuading a reader to observe a topic in your favor.

People think in their own way to convince others. In olden days the Greek Philosopher Aristotle connived that there are different type of opinion or thinking. That is ethos,Pathos and Logos. These three things are different in their nature. If take ethos it is form of delivering reaching audience by their own way of speaking. A speaker can convey to her/his listener by telling with practical example and using different tactics. And another way of convincing ethos by telling facts. If we came to another way of convincing audience is Pathos. That means reaching the audience by showing different kind of actions, emotions and other kind of emotions.

The audience is who the message is for, and may include a specific age or gender to get the author’s purpose across. The rhetorical appeals that might be used by an author to get his or her message across would be appealing to the audiences ethos, logos, and pathos. Ethos is the perception of credibility, trustworthiness, and characteristics, pathos is the emotional appeal and logos is the perception of logic given off by the author.

“For good ideas and true innovation, you need human interaction, conflict, argument, debate.” Margaret Heffernen, stresses out on this quote, the need for plausible arguments and smart conflicts that generates successful ideas and modernization of the mind. Similarly, when in writing persuasive, the main purpose of the literary work is to convince others to agree with facts a values, accept arguments and conclusions, and embrace the writer’s way of thinking.

To begin, persuasion and rhetoric are very powerful methods of influencing an audience. They are mainly achieved using three key components. They are known as ethos, pathos, and logos. Ethos is an appeal to ethics and it is a means of convincing someone of the character

Aristotle's source of credibility consists in Logos, Ethos and Pathos which are three completely different textual elements, yet they all associate. Ethos moves an audience by proving the credibility of the writer; Pathos

The attitude of audience is based on trust and yours, as writer/presenter, credibility. If attitude is positive, write’s goal is to reinforce and recite the benefits of presentable article. Sometimes, as a write you must anticipate objective and hostile audience; this is a great way to use your best persuasive writing skills.

First was logos, a tool which helps the audience to trust a publication based on its facts. It uses real information to support the use of logic. Next was pathos, which appeals to the emotions or what people are feeling. It connects with the audience by showing or interpreting something the audience relates to or shows interest in. Lastly, ethos is to what extent the audience trusts an author by relying on their word and reputation. The author’s credentials support what they are trying to convey or the message they are trying to send to the audience about an ad or announcement.

It is critical to identify the tangible benefits and values that really matters to people being persuade. Effective persuaders consider what is important to an audience and lays his or her position to match common ground with the audience. This is a give-and-take process. Effective persuaders also use testimonies, past and current research, etc and readjust their argument to make them appealing to their audience. Persuaders must know an audience well enough to know what will capture their immediate and continued attention.

For the completion of Journal One, the five key terms that I have implemented directly or indirectly from Chapter One and Chapter Two are Ethos, Pathos, Worldview, Facts, and Brainstorming. First, two of the three terms of Modes of Persuasion that I have used directly are Ethos and Pathos. The first time that I have learned to use the Modes of Persuasion terms of Ethos and Pathos in my writing and speaking skills was when I attended a Speech Communication course at Rock Valley College. During the Speech Communication course, not only did I completed multiple papers on the basis on how Ethos and Pathos helps writers and speakers address their point of views for their readers and audiences. Nonetheless, the Speech Communication course has also

In my opinion, I think that logos is the most effective way to persuade the audience, because it is visual, has a realistic result and can be compared directly. To begin with, logos provides the audience with an authentic vision so that they can understand the effectiveness of the product easily. For example, in the documentary "Killing Cancer", professional doctors and scientists did brain surgery to inject the virus into the tumor of the patient. These professions also talked many scientific principles before the surgery and explained through some animations in a theoretical approach. By looking at the surgery directly and hearing the professions' explains, the audience is able to trust the feasibility of the cancer treatment. The audience will not be doubtful about this new treatment, and instead admiring the techniques and wisdom of the scientists.