Reflective Essay on BizCafe

1. What countries represent the largest global business opportunities for the next decade? What factors determine the size of the opportunity?

3. Many multinational companies market products under different brand names when conducting business overseas. For example, Unilever’s Axe Body Spray is called Lynx in the United Kingdom and Australia. Research some of your favorite brands (or products that you buy on a regular basis), and list if and how they use alternate product names when conducting business in foreign markets. Then, explain why a company might use a different brand name abroad.

The purpose of this paper is assessing my strategy and decisions in the simulation Biz Café. Then, I will give my results and explain how I got there. However, there were many factors involved creating these results. In this simulation, everything was left up to me to decide how to run my new coffee shop. There were big decisions at the beginning you had to make to create the overall theme of your business. Then, I was to hire employees, buy goods, and act on specials decisions or react to good or bad customer reactions. This, I will explain more in the following paragraphs.

The provision and use of personal protective equipment could include using gloves, glasses, earmuffs, aprons, safety footwear, dust masks.

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

I believe that this simulation was a great tool in helping us as MBA candidates to see just how companies succeed and/or fail to achieve their growth targets in revenue and profitability. However, an organization heightens the probability of achieving profitable growth whenever it has a clear expansion strategy and a strong execution infrastructure. One without the other impairs the probability of success. I conclude that there are two main reasons for such: 1) inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments; 2) an organizational infrastructure that cannot support successful execution.

Forbes credits staff recognition as the “[s]ingle most influential cause of great work”. Staff recognition also creates a positive culture which increases productivity. 2 In turn, this culture improves performance. 1

Recently, Tricia-Mart opened new branches to its existing ones. The management are keen on improving efficiency and services of the company. There are many ways in which this improvement can be done using simulation software: higher quality and efficiency from capital assets, better management of inventory, higher return on asset, this list is endless. But some of these improvements could be made without simulation, so the real question is ‘Why use simulation instead of another method such as real life experimentation?’

This week’s key learning areas have been eye opening and worthwhile. Our game simulation has taught me how to manage the human resources (HR), capacity planning, receiving, production, and shipping departments. One key element that caught my attention was bottleneck issues. Although reputation and meeting goals is important, I must pay attention to the machines that are causing bottleneck issues; performing a cost/benefit analysis can fulfill this. It is necessary to manage mistakes made in strategy during the game, which can resolve issues down the road to have a successful business plan. There were three questions posed in our case study: What are the highest three unit profits?; What are the lowest percentage mark-up items?; and How would you use this in determining your business plan? These key areas will be discussed throughout the journal to express my understanding of the experience.

Since quarter one was the first quarter of this simulation, I was unaware of how difficult it was going to be to make all the different decisions. Firstly, I had to choose a Company name. Because I was selling computers, I thought that the name “Dev-Tech” was a perfect fit being that this simulation was about development and technology. Next, I had to choose a target segment. I knew going into this simulation that it would be better to invest in the more expensive goods as it would benefit me in the end. The segment that didn’t care about price was Mercedes, so that is the segment that I made my first priority.

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

For my project, I ran Coffee-Roma, a coffee shop located in the business district of a large city. My simulation ran for 60 days. Over this timeframe, I hired 7 employees and earned gross revenues of $89,984.20. From those revenues, my net profit totaled $14,046.83. Below are the details of how I attempted to best run my business.

The customer simulation exercise of Minnesota Micromotors Inc, was a very intriguing one. It exposed me to a variety of moving pieces that enable a successful business performance across different objectives and parameters.

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

During the business simulation course, we organised a team to become an automotive start-up company and introduced four new products, vehicle models, to satisfy the investors who invested us £500M. Each 4 rounds, we had entered board room to report our initial result and upcoming plans.