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Bus and Supply Chain

Decent Essays

Table of Contents

Business Analysis 3
About InnoBus 3
Mission and strategy 3
Structure 3
The competitive situation of InnoBus in the trade environment 4
SWOT Analysis 4
5-Forces Model by Porter 6
The Unique Selling Proposition of InnoBus 7
Competitors of InnoBus 7
The Stakeholders of InnoBus 8
The Legal Aspects 8
The International Trade Environment 8
The competitive advantage of InnoBus 9
The logistic process at InnoBus 9
The Process 9
Time-to-market 10
Planning and Master Production Schedule 11
The position of InnoBus in the supply chain 11
Current problems and risks of InnoBus 14
Global Description 14
Financial Position and Possible Bankruptcy 14
Drop in Market Demand 14
Conservatism with possible Customers 14 …show more content…

This integral bus design implies that you can build a bus as a whole with a frame of pipes, so you do not need truck chasses anymore. An advantage which was combined with the integral bus design is the standardization of production. Standardization of production makes it easier to coordinate the production processes. The multiplex system increased savings with respect to the wiring systems in buses and the electronic trolleybus has environmental advantages in comparison with the standard buses.
Innovation is very important for InnoBus; it can be seen as one of the main pillars where their strategy is based on.

• Specialty: electronic trolley bus
The focus of InnoBus is on public transport within cities, that they try to distinguish themselves from the competition with the development of the electronic trolleybus creates a competitive advantage. As stated above, the trolleybus has environmental advantages and Innobus can not have problems with new acts in America concerning the limitation of engine emission because there simply is no engine emission. Moreover, it is very likely that if the American government wants to stimulate environmental friendly products, Innobus will benefit from subsidies in the future.

• Consistent and long-term relationship with their suppliers for the critical components
Innobus built long-term relationships with their suppliers. They are assured of

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