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Supply Chain Management Final Paper

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Nathan Barker Christopher Parry MGMT 2163 - Supply Chain Management November 1, 2015 Supply Chain Management Final Paper Rough Draft Table of Contents Executive Summary Issues and Challenges Potential Solutions Possible Risks to these Solutions Metrics Conclusion I. Executive Summary An effective supply chain is the key to creating business value, and with expansion on the horizon. Good planning and willingness to adapt to changes are key to maximizing our results. In order to do this we have come up with a plan that will make Lady Americana mattresses a household name in our target expansion markets. In the state of Oklahoma, Lady Americana has already become a brand that has a bed in almost every home. The current systems in place are effective for todays operations, below are some challenges and recommendations to improve upon this to create an effective supply chain, that will grow with you as your business does. II. Issues and Challenges One of the first issues that I see when expanding to new markets, would be in forecasting the potential of these markets. This can involve both overestimating and underestimating the size of said markets. This can then lead to challenges in staffing, production facilities, and warehouse space. Poor evaluation of these new markets can also affect our suppliers up and down

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