Business Plan For A Business Strategy

Liverpool John Moores University Event Enterprise and Entrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 Market Trends 3.4 Market Growth 3.5 Market Needs 3.6 Primary Market Research 3.7 PEST Analysis Competitor Profiling 4.1 Industry Analysis 4.2 Distribution Patterns 4.3 Competition and Buying Patterns 4.4 Main Competitors Market Plan 5.1 Strategy and Implementation Summary 5.2 Strategy Pyramid 5.3 Value Proposition 5.4 Competitive Edge 5.5 Marketing Strategy 5.6 Distribution Strategy 5.7 Monthly Marketing Plan Marketing Programs 6.1 Products 6.2 Products Description 6.3 Competitive Comparison 6.4 Sourcing 6.5 Future Products Promotion 7.1 Distinctive Logo 7.2

Strategy is the direction and scope of an organisation over the long-term which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets. A strategy is a plan of action designed to achieve a specific goal or series of goals within an organizational framework.

Staff: 3 Managers, 1 Chef, 1 Assitant Kitchen Cheff, 2 Cooks, 2 Kitchen Maids, 2 Dishwashers, 6 Waiters, 4 Cleaning staff, 2 Bartenders

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

Studio Upholstery provides a wide variety of services. We specialize in Antique, Custom Auto Restoration, Hot Rods, Custom Auto’s, and Marine . Mr.

Strategy is in itself the ideas, decisions and actions that enable a firm to succeed in the long and short run. It is their “way” of getting their goals and objectives achieved with core values and beliefs that create an organizational coherence in strategy direction. The strategy is their plan of action that will

As a dynamic, global-based company, we strive to create innovative services catering to our different ethnic groups, and continually exceed the expectations of our residents, families and employees. Our ultimate mission is to champion the quality of life for all seniors.

To obtain successful business we must put together a team of experienced professionals, secure a brilliant high-traffic location, also set up a network of suppliers, in order to buy and sell products that are of the maximum quality reliability with competitive price. Guarantee customer satisfaction by encouraging the two most key principles, honor and integrity. Build high morale by rewarding employee achievement with monetary compensation.

Team Jack Welch (Team 9) Brinda Balachander Debnarayan Banerjee Gagan Singh Ira Singla Priyanshu Mishra Ranjini Ballal Sulabh Sharma

Business Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus ' strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing their own business plans.)

Chocoberry is an established company that is involved in creating healthy chocolate candies for the health-conscious consumer in ages 25 - 45 in the United States. A business plan to how Chocoberry would be able to distribute the product to the customers has been drafted along with a variety of alternatives to distributing the product to the customer. Another important factor that has been covered is the delivery processes. It should be noted that chocolate candy is being developed by technical departments. The key players involved in the paramount decisions regarding the direction of Chocoberry are Candy Marshall, VP of Marketing; Terry Hersch, VP of New Product Development; and finally, Bill Ferrel, Director of Distribution. One important factor in regards to Chocoberry is that this company has never offered retail chocolate products to consumers. It has been stated that there are logistical considerations – such as the relationships with retail outlets and the variant expedience of the distribution. As an independent consultant, my objective is to create and evaluate this company’s alternatives, provide a report, and even craft at least three possible distribution options for Chocoberry’s new venture.

After ten years in the corporate world, I am ready to start my own business. Although I do not have experience in starting a business, I have knowledge in sales, marketing, management, accounting and finance. Owning a franchise business will allow me to gain knowledge by experience and from other franchisors. Attached is four specific franchises I have carefully chose from the nutrition, children 's fitness, health and beauty categories that I could successfully operate without having experience in owning a business. There are many fields available in the franchises business. I have chosen Massage Envy, Jamba Juice, GNC, and Gymboree Play and Music as the four best franchise options that I could operate successfully. In addition, this report demonstrates the four franchises and how they are examined according to the nature of the business, the financial requirements, the level of support the company provides, and the locations in which the franchises are available in each of the four franchises. Furthermore, secondary research, and a compare and contrast to each of the franchise 's competitors are based on the four criteria is included into the report.

Innovation gives an extensive variety of tools entrepreneurs can use to guide their new organizations through the start-up and development stages. Small business accounting, advertising and communication have been upset by advances in computer, network and communication innovations, and organizations in a scope of businesses persistently adjust to exploit innovative advancements.

Strategy can make the company easily to understand who we are, which part is strong or weak in the company, and so can give the future expectations for the business, which opportunities we have, and what kind of marketing business plans are suitable. (Thompson 1998, 18)

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.