Case Study : Apple Inc.

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

Confidentiality. Protect the confidentiality of Apple’s information and the information of our customers, suppliers, and employees.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).

Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assess risks and financial forecasts that will be utilized on the basis of repositioning the organization brand.

Technology has had a huge impact on Apple as a whole. If there was no technology apple will not be where it

Integration of daily live and the internet lead to the many spectacles that amazed regular people. Video chat, email, research, study, all of these were once an idea in a mind, but a feasible goal for Apple. Some analysts say that Apple was one of the most important companies in the 80’s and the modern era (A. J.). Apple was important to America in the modern era because it let people have access to personal computers changing the lifestyle of millions. The importance of Apple does not stop there, it will forever create unimaginable technologies leading to a better future, a future blooming with strange yet advanced mechanics with Apple leading the

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

In the present age, Apple is the world's second-largest information technology company. Therefore, in order to apple MIS knowledge and skill into the reality, Apple is supposed to be an appropriate firm to analyze MIS issues. These issues will be represented in following order:

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,