Cost And Purpose Of Sales Promotion

The portion of the business that should be focus on sales of products is advertising, sales promotion, publicity, personal selling, sales force management, customer relations, and dealer relations. These activities are especially critical when a firm pursues a market penetration strategy. The effectiveness of various selling tools for consumer and industrial products varies. Personal selling is most important for industrial goods companies, and advertising is most important for consumer goods companies. With regard to advertising products and

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

This policy paper is going to analyze and show the strategic use of public policy. The law is called the Pure Food and Drug Act of 1906, which is a law to protect consumers from purchasing adulterated or mislabeled food or drug products. This law also led to the creation of the Food and Drug Administration, is a federal agency of the United States Department of Health and Human Services. In my policy paper, I will be providing a comprehensive history of Pure Food and Drug Act of 1906 in the next section to give a general and brief description regarding to the background of this Act, and see why the law is necessary. Next, I will be trace the implementation of Pure Food and Drug Act, and its code and agency to provide an insight of how the law was passed. For decades, this law has made a huge impact on the business and society, and many progressive food, drug manufacturers, and the general public worked actively to support the law. Lastly, I will be conducting a policy analysis of this law to observe the strengths and weaknesses of this policy, and formulate some recommendations for further improvement of this act.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Promotion: promoting product to target market which may focus on acquiring new customers or retaining customers.

A successful company knows how to efficiently publicise its operation as well as its products to customers. Promotion consists of branding, advertising, PR, corporate identity, social media outreach, sales management, special offers and exhibitions. Promotion must attract customers ' attention, be interesting, include a coherent and appropriate message and show customers a reason why they should select its product rather than anyone else in the market.

The main aim of a promotion is to persuade, inform and make people more aware of a company’s brand, as well as improving the overall sales figures. Advertising is the most widely used form of promotion, and can be through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society being targeted will affect the types of media chosen, as will the cost. If you were a toy manufacturer, you might want an advertising spot during children 's TV. If you ran a local restaurant, you might choose a local paper or radio. A small or local business would not usually advertise on TV, because it is very expensive. Sales promotion is designed to encourage new and repeat sales. Loyalty cards, free gifts, competitions and voucher schemes are the most popular. Companies use sponsorship and public relations to improve their image, notably through financing sports, the arts and public information services.

Advertising is bringing a product (or service) to the attention of potential and current customers. Promotion is a way to increase customer awareness of a product or a brand, generate sales and create brand loyalty.

Sales promotion serves three essential roles ; information, persuasion and reminder. The simple definition given for sales promotion is ‘ Sales promotion consist of diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchase of particular

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

This describes an old man takes his grandson and they eat Nestle ice cream together. They feel so happy. Sometimes old man feel so lonely, they want to do things with their grandchildren. This ad will make old people want to buy ice-cream to share with their grandchildren.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.

Marketing cost analysis is another important tool of marketing control. In recent years, business firms all over the world have experienced steep escalations in their marketing and distribution costs. They have found, to their dismay, that increased sales do not necessarily bring them increased profits. Containing marketing and distribution costs has