Thorpe Park Marketing Strategy

Thorpe Park is a theme park located in Chertsey surrey and is owned by a company called Merlin entertainments, and is the second largest location based entertainments business in the world. The only company that is bigger than Merlin Entertainments is Disney world.

From my research I found that Drayton Manor use a range of promotional offers to increase their revenue for example, I found that Drayton Manor use advertising, advertising is defined as any "paid-for method of promotion". Advertising is the main form of "above the line promotion". Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online, social media and magazines to encourage them to buy. The problem with advertising is that consumers are bombarded with advertising messages every day. One method the business uses is chat magazine, this is because females are their main target audience, and this is effective because it means Drayton Manor will be able to attract more customers, which gains them more sales revenue. I found they spent £4000 per year on this strategy this shows that it was effective because they spent a reasonable amount of money to reach out far to their new customers to gain even more profit back which would overlap the price which they paid for the magazine, therefore the strategy was very effective. It also impacted their competitiveness because it means that more people know about the park and allows them to overtake their competitors as people would rather go to Drayton Manor. I think this was an effective strategy to Drayton Manor and one which I think adds to their long term growth. Another example of advertising that the park uses is bus and rail advertising, and this is

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

In addition, what I hope to get out of this program is the starting tools to become successful in life, such as help with résumé/cover letter writing and interviewing skills. I also want to obtain essential workplace skills and business etiquette. I want to be prepare for what is ahead career wise and further my professionalism and skills. I also

This SOP should be read in conjunction with CPAO 9.03, TRAINING COURSES TAKEN OUTSIDE NORMAL WORKING HOURS -- REIMBURSEMENT OF TUITION FEES

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

Luna Park has an attraction to customers due to the rides and memorabilia the amusement park offers. The entrance of Luna Park also is able to entice customers as they walk through to enter the park.

The product Ish onCourse offers student management software solutions to Australian colleges. The suggested platform provides a wide variety of services. The main purpose is to assist colleges in day-to-day activity associated with the enrollment process. It includes CRM functionality with integrated marketing tools, data collection and reporting solution. Additionally, Ish provides their customers with the website development option and hosting services.

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

We’ve all heard the phrase before, we all know it, Disney Parks are referred as “The Happiest Places On Earth” with complementaries from Walt Disney himself. Depends on wherever you are in the world and which of the 6th the destinations you are close, you won’t regret the trip there and back. It all started with one man, Walt Disney, and that man had a dream to create his very own amusement park. Even though a project may be done, it is never completely finished, as long as creativity lives and thrives throughout the world.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

Marketing mix is nothing but a critical mix of right amount of efforts and mechanism that is made up of the product that an organisation offers, market segmentation and the marketing strategy, selling the product at the right price and to the right customers through right people.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.