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Ebay Case Analysis

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14th December 2010 Submitted by: Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi |

Table of Contents

ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 35 CURRENT SCENERIO 38 EBAY …show more content…

A highly skilled and experienced staff, recruited from companies such as Disney, sustained this new vision. The 20-year average business experience in management that the staff presented was a good reason why eBay was and still is on an ascending trend (why eBay is thriving will be discussed in detail in the report.)

FINANCIAL ANALYSIS OF THE CASE:

| 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | Net Profit Margin | 20.7% | 20.6% | 12.1% | 11.2% | 4.3% | 8.4% | 17.1% | equals NI/sales | | | | | | | | | | | | | | | | Return on total assets | 7.7% | 6.2% | 5.4% | 4.1% | 1.0% | 4.9% | 125.7% | equals NI/total assets | | | | | | | | | | | | | | | | Gross Profit Margin | 80.8% | 82.4% | 82.0% | 77.9% | 74.4% | 81.3% | 79.7% | equals (sales - cogs)/sales | | | | | | | | | | | | | | | | Return on Stockholders Equity | 7.7% | 6.1% | 5.4% | 4.1% | 1.0% | 4.9% | 125.7% | equals NI/total stockholder equity | | | | | |

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