Social Media Analysis Paper

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

Nowadays, social media hold a place alongside broadcast and print as a major, essential brand’s product and service channel for your businesses. As such, nowadays social media should be held to the same standards as those marketing channels that contribute a lot more to your bottom line

The new car product is the core of Autobytel’s automotive business. In a nutshell, Autobytel helps customers with making choices about the type of car they want to buy without the pressure of a sales force. Once a customer has determined the exact type of car they want to buy, the service then directs these motivated buyers to participating retailers. In essence, Autobytel has two customers, car buyers and car sellers and needs to work at pleasing both. In order to continue to attract more car buyers, Autobytel needs to focus its marketing and understand the marketing plan’s effect. Not only will this bring more interested

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its costumers.

The digital age has placed the power firmly in the consumer’s hands and also provided the means for those demands to be met. Modern day companies including car producers such as Ford create products based on the individual customer’s requirements. The colour, size, additional features and tyres can all be selected in advance, before the design is sent to the place of manufacture. Just in time production methods mean that this process can happen with immense speed and the customised product can be ready to drive within a matter of hours. This alteration in consumer buying patterns means that now instead of selling an individual product, advertisers are conveying a lifestyle and ideal for consumers to aspire to. The individualisation people feel through digital means that there is a far greater desire to convey a sense of self. After all, as the world gets bigger, it becomes harder to stand out from the crowd. Many brand’s strategies have fed from this insight in the past and through shared aspirations, values and style, create loyalty to the products, which become status symbols. Social media and blogs in particular, feed this ever increasing approach to advertising.

BBC (2015) narrated that vehicle industry has been entered into a premium era and so for that pushed car buying in a premium direction. Global village is maximising choices for buyers and innovation is adding more responsibilities to automotive industry to provide more economic and great quality vehicles so that buyers can get maximum benefit if they are spending more. Church, A. R. (2005) explained that British automotive industry is now entering in new phase of its success as buyers are understanding the significance of quality cars and other vehicles and are ready to spend more than they spent in past. This industry is notably contributing in British economy.

Toyota also uses Social Media to showcase their products. They also post their sales, discounts, reliable financings here.

Today, people is engaged most of the time in social media or looking for certain information in Google. Deutsch LA agency took advantage of it and made VW reachable to the customers through Facebook and Twitter which allowed the customers to follow them, get information regarding the vehicles and interact directly with the company. Besides, the YouTube video too helped to increase the followers in the social media largely which was a plus point for them (Belch & Belch, 2015, p. 68).

We here at Shiat Automobiles, have been proudly producing high quality vehicles for years. Shiat Automobiles, is an Italian based company that has been serving our European customer for many years. In the past we have tried to break into the US market before, but was met with lackluster sales and had to pull out. However, we have re-entered the US market and are determined for every consumer to drive around in a Shiat Automobile. In hopes to create a following behind our cars, our company’s CEO has proposed we look into our competitors on the social media front, in order to understand how they have built their following and we might also implement changes in order to grow our own Shiat following. This will be accomplished by identifying trending hashtags, and determine their reach to others. We will also investigate their Instagram and Twitter in order to view their pictures and try to determine what and how are they advertising their product. While there are many competitors we feel our greatest are Honda, Toyota, Nissan, and Ford. When diving into their social media, we will hope to find what kind of demographics, spending capacity, the settings of their pictures, and on average how fast and how many likes and comments we should strive to achieve.

With the prevalence of social network sites such as Facebook and Twitter, companies can easily response and interact with customers today without being formal. If Cayenne is launching in present time, the company can response to Rennlist by letting major Porsche employees to post their thoughts on social network sites. For example, Porsche’s chief designer can tweet (posting on Twitter) about Porsche identity. This is an effective public relation technique to convey their stance on the issue without a formal statement.

Social media is also an important factor that influences the growth of industry. This media gives easy and convince approach to industry for reaching the target market and customers and promoting the products to ultimate consumers. Today, this source has become an important tool for marketing the product. Many companies

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.

Marketers have had to completely change the way that they have done advertising with the implantation of social media. This is a very large shift from the traditional methods used, “These changes have caused marketers to start adopting social