Free Wi Fi Is An Impressive Method For Retaining And Attracting Customers Essay

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

* Get free WIFI for customers who want to use their computers in the shop

Telzip, small company having 5% market share in landline, has challenged Meridicom by offering life time free broadband to business users who are willing to accept a long term contract. The customers largely being affected in this case are the business users which are currently paying around 450 Euros per year to Meridicom. Though the

As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to “design, build, and operate global networks, information systems and mobile technologies that connect people, grow businesses and economies, and improve communities” (Verizon.com). The

LiveTable is a service-based mobile application that gives real time wait results, the ability to add a name to the wait list, the option to reserve a table, and many more options for application downloaders and restaurants. There are many mobile applications out there that offer similar options, demonstrating how profitable the mobile application industry in this specific category can be. There will continue to be innovative ideas with increased use of smartphones and mobile applications as technology and equipment become more advanced. A full understanding of the profit potential of LiveTable in the mobile application world the industry can be developed by analyzing trends in mobile connectivity, application downloads, mobile application revenue and the use of technology in the restaurant business trends. The analyses on all these trends that give a wide overview of the profits to be made are demonstrated below.

For my ethnographic study, I went to the Jamaica Market and Food Court. It’s a busy little place in the middle of a busy town. It’s an attractive place, colorful with all the stores having bright colors for their names and bright neon lights, it’s tall and in turn seems very spacious even though it’s not very large to walk in. It’s also very inviting with all the smells of the different foods it has. There’s a television displaying the news, to occupy the minds of many people who just go there to eat and leave in a hurry. A downside to this hub is that they don’t provide Wi-Fi to the customers in it.

From this analysis we can conclude that the target market in which promotion should be aimed at is people who have higher incomes and thus able to afford the benefits of requiring additional facilities. We can also identify that they are longer staying visitors with quite a large percentage booking in advance; therefore tools such as a website would be necessary to attract them.

“The Global Media Group viewed Coca-Cola’s Flaschenpost campaign in Europe as an example of the potential of mobile marketing”. Customers can receive unique codes imprinted on the Coca-Cola boxes, cans and bottles when they buy the products, and then they use the codes to download free mobile content. As a direct result of this campaign, “more than six million free wallpapers and ringtones were downloaded to mobile phones”.

Jack and Sarah are between the second and third steps of the business cycle, they have developed a business idea and are preparing to move their idea into a firm. The name they chose for their new firm is iUser Accessories this is a tentative name that takes advantage of the Internet Domain name, a non-traditional barrier to entry. The have decided not to Advertise until a trademark attorney is consulted. This ethical decision will save them from being sued in the future from theft of intellectual property. Other non-traditional barriers they utilize are first mover advantage and new approach to an industry. The business they are intend to try will place 10 kiosks in malls and other high traffic areas that sell accessories for the iPhones, iPads, and iPods. In addition, they have created a series of short videos that help users make better use of their devices. These videos will be available through their web site or an app they are developing, these online options will charge a one-time fee for access. They are going to use these online resources as a part of their marketing strategy by offering promotions here.

Sprint Corporation is an American Telecommunications Company that provides variety of wired and wireless services. Also, it is considered as a global Internet provider. On October, 2008, Sprint offered WiMAX as the first fourth Generation (4G) technology in the United States. It used the 2.5 GHz band to operate its networks; however, this band was officially assigned for Clearwire Corporation (Stair & Reynolds, 2010). There was a quite relationship between Clearwire and Sprint which makes it difficult to distinguish between them. Generally, Clearwire was the provider of Fixed WiMAX and Sprint was the provider of Mobile WiMAX. However, on 2008, Sprint became the controller of Clearwire services and on 2013, Sprint became the owner of the whole Clearwire Corporation (Fitchard, 2012). The first WiMAX network launched by Sprint was in Baltimore. Nowadays, Sprint covered one third of US market and it covered most of the eastern coast area.

The previously cumbersome and sometimes costly methods in collecting and organising opt-in customer data is no longer an issue with Social Wi-Fi. Social Wi-Fi enables organisations to:

VI. Conduct and interview: this is the most important step in the hiring process. It provides the opportunity to learn more about the candidate and validate the information given.

The advances in mobile data technology now allow consumers to access information ubiquitously, providing the companies in the service sector with new marketing opportunities. Newer marketing technologies must be modelled and implemented to adapt to this environment [2]. The authors’ objective is to examine how user mobile Internet usage relates to certain unique characteristics of the mobile Internet space. As opposed to the limitations on geographical mobility and access faced by PCs, mobile devices can access data wirelessly almost anytime and anywhere. The South Korean 3G mobile market had over 10 million subscribers in June 2008 [2]. With such increases in

15. The criteria for self-regulation of mobile marketing are significantly different from those previously applied to the wired Internet.

Wi-Fi usage has been on the upswing recently, thanks to the rise of smartphones, especially the iPhone. Whether it is airports or cafes, people are increasingly logging onto Wi-Fi networks.The case talks about free Wi-Fi in various areas of businesses like restaurants, airports etc to attract crowd and to increase their business. It talks about transition from Wi-Fi – for money to Wi-Fi as a lure. The various strategies implemented by these businesses to give away free public Wi-Fi. Various issues like pricing, security issues etc are discussed in detail in the analysis below. The case also talks about newer trends