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Pharma Case Study Summary

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III TEACHING NOTE SYNOPSIS Subject Area The subject area which we have chosen for our case analysis is the services industry in India. The case is regarding the strategic decision for a sales and marketing consultancy firm. The subject area of the case is mainly into strategy, sector analyses of various industries in India and specifically looks into the revenue split among various industries that the company provides solutions to. In this case, we look at the various sectors and projects the company undertakes. Study Level/Applicability Our case has been limited to the consulting firm in India and that too in sales and marketing domain. It focuses on the ZS Associates’ decision of providing solutions to industries other than pharmaceutical …show more content…

Case Overview The case describes the situation where the company in discussion is limiting its reach in the sectors. The situation has risen due to the data driven nature of the company. Pharma data of companies especially those which are USA based are easily available and can be looked into without difficulty. This made the company blind to the other sectors. These sectors can be looked into for expansion as they are very lucrative. In this report we are suggesting certain manufacturing sectors which deem very profitable and are revenue intensive. This potential can be unlocked by our company for future expansion. Expected Learning Outcomes Here in this case we are looking into different sectors, their future potential growth and how company can leverage from them by helping it grow. In this particular case we are suggesting company other sectors which will help them to generate more revenue and expand their business. Knowledge from other sectors will give them how market is behaving. This showed us how to plan on developing and expanding actions for a firm. The multi-functionality of the firms revenue split gives the firm more visibility to its clients and also proves positive by increasing revenue and profitability of the …show more content…

It describes the values the company believes in and the projects/products that have attributed to their success. The company also provided with the document describing their business model which helped us to analyse their strategy. It showed how the company has adapted to the changing requirement and has gained market share over the years. The sector were analysed by using data available in public forum. We have examined the data using excel. Practical Implications The subject area of the case is mainly into strategy, sector analyses of various industries in India and specifically looks into the revenue split among various industries that the company provides solutions to. The case deals with suggestions to a very lucrative sector of manufacturing for the company. These decisions are implemented by the upper level of management. This will help the company increase profits as well as revenues. This potential can be unlocked by our company for future expansion. Social

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