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Process Analysis Audience

Decent Essays

Process of Analysis
First in my process, I selected I need to figure out my audience demographics. Our school has a business school, a cosmetology school, a culinary school, and a medical school. With that said, I believe my audience to be those who want to attend college. More specifically, male and female high school seniors, non-working and working married and single men and women. These men and are also do not have a lot of money and want to finish in a faster period of time than the norm. They want to be able to graduate and get a job as soon as possible and waste no time.
Second in my process, I had to assess what I need to know about my audience, I learned that I needed to know a bit more about the above males and females. For example, …show more content…

The college must discover what similarities it has with the audience and their family and friends. For example, if my college uses social media to connect to them and who they know, they will be able to raise awareness of the college and what it has to offer. Through these communities, the college can change its perception and get those to attend the college by offering information, stories, and statistics. Hinton and Hjorth (2013).
Characteristics
There are several characteristics of my audience, which was mentioned above. These include both majority and minority groups. These characteristics I would choose would be gender, nationality, and if they are non-affluent or poor.
Visual Representation
Below are two visual examples of data I collected for my social media program analysis. Not all of the visuals are included. Viner (2014) and Young Research (2013) ~
Results of Audience …show more content…

Because of our business and culinary programs my audience also consists of married and single men and fathers, but there are definitely more women here at the college. Cindy, from her peer feedback, helped me clarify that I do want potential students to be the main focus of my audience. Cindy (2015) Second, I found that these men and women do use social media, mostly Facebook. However, Latrice also suggests in her peer feedback that many like her do blog and live chat. Latrice (2015) Third, I found during the analysis that if my college spent more money and time on social media instead of the traditional methods they use, this would drastically change things for the

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