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Proposal On Supply Chain Management

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Research Proposal Report: 1.1 Introduction In recent years, the importance management of supply chain has been a popular topic for a discussion and debates especially among the researchers, academician and practitioners. Still, the literature on supply chain management (SCM) especially in exploring the supply chain performance measurement is very limited. This limitation is due to the affected (in return) by many aspects of the firm’s environment and operations. The lack of investigation on understanding the supply chain measurement will affect the objectives and motivations of several supply chain concept even though there is a lot of literature on number of conceptual frameworks, discussion on characteristics, hierarchy and structure of performance measurement framework. 1.1.1 …show more content…

However, this study only focus on operations dimension performance not for the supply chain as a whole. The measurement of performance of SCM entities can be improved by using a more balanced perspective as provided for by the BSC framework (Chia et al., 2009). This study apply balanced score card (BSC) approach on the logistics industry in order to measure supply chain performance but the results may not be representative of the individual clusters. In order to deliver a comprehensive performance measurement framework for SME’s, BSC and SCOR model must be integrated (Thakkar et al., 2009). This study relates the performance measurement with several supply chain cycles such as procurement, manufacturing, replenishment and customer order. However, this study does not cover the decision making levels. Supply chain performance has significant relationship with market orientation such as customer focus, competitor-oriented and cross-functional coordination (Lin et al., 2010) but this study only focus on innovation

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