preview

Social Media And Its Impact On Society

Decent Essays

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.
Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.
Referred to as the “Facebook election” the 2008 US presidential election, and the lesser-known 2007 election campaign of former Prime Minister Kevin Rudd, dubbed 'Kevin 07 ', set a precedent as to how one could use the dynamic and ever-growing platform of social media to their electoral advantage. It is pertinent to note that Chris Hughes, one of the co-founders of Facebook, was among Barack Obama 's key strategists. Though quite older than the average Facebook user, Obama captured the youth vote, having around 2 million supporters on Facebook, with his Republican rival John

Get Access