Social Media in India

Twitter; a social media platform which connects millions of people together, is one of many

In the era of smart businesses, the growth of e-commerce is driven largely by the internet and digital technology, the advent of smart-phones and the increasing disposable income of the people, especially of young working professionals. Moreover, the sedentary work culture and hectic routine life are compelling both consumers and businesses to go online - a revolutionary marketplace to save time as well as money. This is all about B2C companies; there are several B2B portals that assist start-up firms in expanding their reach, penetration and the overall revenue. According to the Forrester Research, B2B e-commerce sales is more than 200 percent of the size of B2C e-commerce and it is expected to touch the $12 trillion sales figure worldwide by 2020. Moreover, If we talk about India only, a study done by Walmart in 2014, tells that India's B2B e-commerce industry will grow to $700 billion by 2020.

Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.

Facebook and Twitter have become one of the biggest social media use by Americans. Through Facebook people can share their life experience. In reality life experiences are lost through Facebook because the person posting is not living the experience with his or her friends. Twitter is use to post little messages called tweets that can only be up to 140 letters. Tweets express how someone feels or what they are doing. Twitter

Ellison, Steinfield and Lampe identify that social networking sites are among the main use of internet today. According to the authors, social networking sites are among the social media platforms that facilitate interaction in the computer environment. The writers identify the main motives for using social networking sites, for example, Facebook. One of the benefits is that Facebook improves the quality of life both social and at workplaces. According to the writers, social media has become common in the society that a majority cannot remember previous life without them. Social networking sites have become popular among college students who find it as a major platform for social interaction.

Twitter is also extremely popular; it provides a vehicle for very short messages or "tweets" that can be

Social networking sites and social media have increased in popularity, at a global level in recent years. An example is Facebook, which is said to have more

Amazon and eBay attracted the most unique visitors each month to their global e-commerce sites. Forrester Research Inc. estimates that the global online population will be 2.32 billion in 2014. Online shoppers have more options than ever before. Used, hard to find items, and collectables are more accessible thru online shopping. Online shoppers no longer need to drive from one store to the next to find the best deal, and there is no need to stand in long lines making shopping online fast, easy and enjoyable.

Twitter is a platform that allows super-short posts of 140 characters or less. You can also tweet out an image, video that is on Vine, etc. Twitter has an estimated 310 million users as of April, 2016. Around 65 million of those users are based in the USA.

Consumer to consumer e-commerce industry is a worldwide stage for any purchaser or customer. While most income originates from colossal number of exchanges, they increase enough from ads, auctions, reviews and so forth. Samples of such e-business incorporate Amazon, Etsy, Craigslist, Kickstarter, Taobao and so forth.

Social Media has grown to be one of the world’s most popular use of communication.

Now, the usage of social networking is one of the trends. According to trendwatching.com, there are 2.4 billion internet subscribers around the world. Hence, we think that internet has been taken over the chambers of connection. In the usage of smart gadgets such as smart phones, tablet PC, laptop and so on, the first thing upon switching on the gadget is to get connected to the internet connection. According to the research in business magazines, it shows most of the restaurant provide Facebook fans page or a website or even both of them. Thus, we think that e-commerce is being used widely.

Ecommerce is one of the fastest growing markets in the world. Currently the United States is the largest online retail market. Based on the statistical data, retail e-commerce back in 2012

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” These kinds of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily attract their eyes through social media. It also saves more money compare to the traditional advertising methods. As the technology develops, social media is getting much more impressive to make people interact and chat with each other, and share information as well.

Even more important is the fact that 81% of non-C-suite get to voice their opinion on purchases. Last year 18-34 years did almost half of all B2B researching. This was a dramatic increase of 70% over the past two years. What we have learned from this is that our millennial are gaining power rapidly from research to decision.