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Td Ameritrade Valuation

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Ameritrade: Cost of Capital What factors should Ameritrade Management consider when evaluating the proposed advertising program and technology upgrades? Why?
When considering the proposed advertising program and technology upgrades, we have to ensure that the project will likely add value to the company, so we need to consider the return on investment versus the cost of capital. If the return on investment, measured by the net present value and internal rate of return, exceeds the cost of capital, the investment should be taken.
In addition, we need to evaluate the project’s systematic risk (beta), which includes risks that are not unique to a particular project and not easily manageable by a project team at a given point in time. …show more content…

From Exhibit 1, 90 % of the total net revenue of Ameritrade is from brokerage activities. Taking the brokerage revenue percentage into consideration, Charles Schwab, E*TRADE, Quick& Reilly and Waterhouse investor these deep discount brokerage firms could be used as comparable firms. Charles Schwab E*Trade Quick & Reilly Group Waterhouse Investor
Brokerage Rev (%) 82% 95% 81% 99%
*However, since E*trade historical data is so short and it is unclear if it should be valued as a technological or brokerage company, we decided to not include them in our calculations.

Using the stock price and returns data in Exhibits 4 and 5 (or, if you wish, other equivalent data sources), and the capital structure information in Exhibit 3, calculate the asset betas for the comparable firms. What is the appropriate estimation period to compile the data?
We used the following formula to derive the return of our comparable firms:

By using the company return and the Value Weighted Returns of the Market, we derived the companies’ levered equity betas and then unlevered them. β_(U Charles Schwab)=1.28246 β_(U Quick&Reilly)=2.3388 β_(U Waterhouse Investors)=0.4221
Since we did not have any data to establish appropriate weights, we used the arithmetic mean to derive a beta for Ameritrade.
Average

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