As we continue to learn more about the communication issues within our organization, I believe it’s time to focus on adapting our communication strategy to our specific audiences. The primary focus of our department is to ensure that communication occurs effectively, and that cannot occur unless we fully understand our audiences. To do this, we will conduct audience analysis across the organization, our customers, and our business associates. Wrench, Goding, Johnson, & Attias (2011) defined audience analysis as “the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions.” Understanding these important factors will be the …show more content…
department or area of specialization)
• Technical knowledge
• Geographic location, language, and culture
• Familiarity with consumer media channels (e.g. Facebook, Twitter, etc.)
• Demographics that may impact the reception of the information (gender, age, education, etc.)
The factors above reference considerations that might impact the reception of our communication. The biggest difference impacting the delivery of our messages will be group membership. Defining group membership will break our audiences down into three areas:
• Employees o High technical knowledge (R&D, Tech Support) o Mid-level technical knowledge (Manufacturing, Sales and Marketing) o Limited technical knowledge (HR, Finance/Accounting)
• Partners (vendors, suppliers, subcontractors, merchants, etc.)
• Customers (individuals and corporate accounts)
There are many tools and methods that can be used, but the goal is to collect information on our audiences as effectively and as efficiently as possible. The list of tools and methods below is based on the work of Wrench et al. (2011) and is listed in descending order of effectiveness based on the “Media Richness Theory” (Daft & Lengel, 1986). This theory differentiates effective communication on a scale from most effective to least effective, based on inter-personal contact with the audience.
• Interviews – These are the most personal way of collecting information on the audience member, but are also the most invasive and time consuming. This method
The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.
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The audience of the information to be communicated is for the specific customer. Depending on the information we are providing or requesting can be altered through these letters in order to appeal to either a group of customers or just one.
3. To Whom – Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in
“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.
The management level of this company has lack communication with their employees. The company never empower their employees, which makes all the employees become lazy and more likely to listen the orders from the SMART group.
Before sitting down to write something, I always like to take a second to think about my audience. Who will be reading my content and why will they be reading it? Keep this in mind helps me tailor my message. For example, a landing page will have a different audience than a press release.
1. When communicating, messages must be appropriate to the needs of the audience, the subject and the
The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders.
I’m pleased to inform you that our company would like to offer a wellness program to you and your spouse as a birthday gift. Our wellness program is all about investing in your health and helping you live a healthier lifestyle and make better choices. We believe that healthier the employee and his or her family happier he or she is and a happier employee can serve our customers better and help our company prosper.
Communication can be conveyed in a plethora of different ways, whether it is a debatable topic between individuals a group of individuals, a problem or issue discussed in a relationship, or every day conversation between friends. Regardless of the situation, the information must be communicated, and perceived, accurately in order for the discussion to yield the intended result. According to “What is Communication?” (2013), “the discipline of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media” (para 1). Information can be transferred by using numerous different communication methods such as verbal communication, written
Communication is a way of life for sociable organisms on earth. There are many forms of communication and several are used without saying a word or making a sound. With the types of communication in the world, communicating effectively may seem an unlikely idea. Effective communication between two individuals or more is dependable on the way the message from the sender has encoded the information. Effective communication insists that information sent should be received and retransmitted back to the sender without any loss in translation. To understand communication, it must first be broken down so that each
Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of
In this case-study for Electra Products’, I will be addressing relevant, organisational behaviour and communication issues that must be addressed in order to “revive the failing company” (Samson, 2012). Specific recommendations will be offered to further assist in focusing on the key outlined issues and what actions would be most appropriate to take from this point. Throughout the report, it is clear the attitudes of staff are becoming unfavourable and has resulted in a lack of job satisfaction, thus becoming a crucial behavioural issue within the company, restricting its progression and the success of the empowerment campaign implemented by the company’s new CEO. Selective perception and emotions of the staff are creating communication issues that are barriers and are “going to be an obstacle to the empowerment efforts” (Samson, 2012). Limitation’s that restricted the recommendations for this case study were lack of information on each of the departments and individuals involved. There was also no clear mission statement or goals stated to help the employees and departments understand where the team leader desired the company to be repositioned. Communication involves a transfer of meaning and understanding, staff need to have a solid understanding of the company’s mission statement and the individual goals of each department. If they can understand and adjust to work with one another’s goals, it will create greater, more positive diversity in the ideas
Is anyone wrong in this situation? By what other means could Randell have requested the information from Tom Ballard? What do you think of Tom Ballard’s reaction? Why?