In reaction to our current global environmental crisis, the idea of eliminating negative environmental impacts attracts environmental policy makers and markets to sustainable or green design. As a result, a variety of industries have adopted sustainable design, including consumer goods, fashion, landscape design and architecture to meld striking design and function. However, the realm of architecture exhibits a unique challenge to sustainability. Construction projects generally utilize large amounts of material, produce waste and oftentimes involve vetting the preservation of buildings that have historical significance against the desire for modern designs. To help alleviate this issue, the introduction of the LEED, or Leadership in Energy …show more content…
Persuading clients to embrace green design in their projects will improve the health and diversity of the inhabitants, the community, the economy and the planet. Consequently, it is up to technical writers to take action and help push the industry further.
Keywords
The keywords supporting this research question can be divided into four main themes- people/players, problems, objectives and strategy.
• People/Players- Audience, Clients, Ecologically conscious consumer, Stakeholders, Architecture, Building, Construction, Structure
• Problems- Environmental problems, Greenhouse gases, Emissions, Waste
• Objectives- Sustainable, Sustainability in design, Sustainable development, Green design, Green buildings, Energy conservation, Energy efficient buildings, Environmental awareness, Client preferences, Client satisfaction, Green building performance, Designing for usability
• Strategy- Advertising, Marketing, Promotion, Pitch, Persuasion, Green marketing strategy, Ecological marketing, Socially responsible strategies, Environmental strategy, Request for proposal (RFP), Proposal writing in business, Business communication, Document design, Visual communication
Sources
I. Convincing Clients to Go Green
Tags: Construction industry, Green Marketing, Environmental impact, Client attitudes, Social responsibility
A. Study Summary: The majority of construction clients are unaware of the negative environmental impacts that their
The indefinite growth of the human population, has monumental impacts on the natural environment, not only in the UK, but around the globe. Architecturally, the entire process of designing and constructing a building, both domestic and not, can lead to the rapid exhaustion of natural resources across the planet. Building with environmental design strategies in mind not only combats the impact we as humans have on the natural environment, but also has considerable economic benefits, due to lower running costs of buildings and advanced occupant productivity. There are also many social benefits, such as improved air quality which resultantly leads too enhanced health of a buildings occupants.
According to the author of “Taking the Lead” Felice Silverman, “the introduction of LEED v4 represents the next step in the evolution of sustainable design, but it’s interesting to note that as we learn more about creating green spaces, new concerns continue appear”. The example she gives deals with encouraging people as designers to see products earn third-party certifications, and designers should remember to look at more than just the single-attribute benefits of products. Designers need to be able to arm themselves with the best information on sustainability there is, and continue to review process, systems and products that could potentially cause harm to the environment and the people
Being environmentally friendly isn’t merely a trend. After thousands of years of using the earth’s resources, we have finally come to realize that we are destroying this beautiful gift we were honored with. Architects play an influential role in trying to preserve this gift by encouraging a multitude of strategies that can be more cost efficient in the long run, be more comfortable for its users, and most importantly, have a lower carbon footprint. Strategies can include drastic changes to heat and air systems, construction material selections, or even specific design details to the architecture of a building that would reduce the amount of energy it consumes.
Nowadays, the concept of strategy in general and marketing strategy in particular appears very popularly in modern market. Oxford Advanced Learner’s Dictionary (2005, p.1516) defines strategy as “a plan that is intended to achieve a particular purpose” or “the process of planning something or putting a plan into operation in a skilful way”. Chandler, A. D. Jr (1962, p.7) views strategy as “the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary to carry out these goals”. In another work, according to Anthony, R. N. (1965, p.15), strategy is “the process of deciding on objectives, on the resources used to attain these
Green buildings could become one of the main factors to preserve our rapidly decaying environment. There is no easy way to define a green building, but a green building is essentially a structure that amplifies the positives and mitigates the negatives throughout the entire life cycle of the building (Kriss, 2014). There are many definitions for a green building, but all of them include the planning, designing, constructing, and operating of the building while taking into huge considerations of the energy use, water use, indoor air environment, materials used and the effect it has on the site the green building is being built on. The first green buildings dates back to as far as the 1970’s, when solar panels went from experiments to reality. Green buildings were not as popular as they are today due to their extremely high pricing. With technology rapidly growing, solar panels are becoming cheaper and cheaper, making the transition to creating green buildings more affordable. This is the primary reason for the increased growth of green buildings today. A modern company that is paving the way to the growth of green buildings named LEED, Leadership in Energy and Environmental Design, focuses primarily on new and effective ideas for environmentally friendly buildings projects. With more than 60,000 commercial projects worldwide and 1.7 million square feet being certified every day, LEED is one of the leading groups for promoting green buildings. LEED has popularized the entire
Advertising Strategy, consist of methods used by the business to carry out the marketing plan.
The book's selection of outstanding, best quality work provides several examples for homeowners with a discerning sense of style and environmental responsibility. The spectrum of featured projects has a range between energy efficient restoration and the construction of intelligent extensions to the planning and building of new low-energy or passive homes. The book introduces not only the current building forms and materials but also case studies examining the best division of space, architectural planning, and the use of innovative technologies to control and improve heating and air conditioning. Therefore, Building Better provides a striking overview of the topic of sustainable building, and insightful information on details from technical data to blueprints. In the book, both homeowners and architects have their motivations, ideas, desires, and real experiences. Against this background, Building Better is both an inspirational and a practical guide for everyone who thinks that the sustainability not as limiting, but rather as a creative opportunity. As such, it is an essential reference for everyone who wants to build a
The future of the construction industry is dependent upon the ability to transform the practices of successful businesses into leadership programs that are able to successfully complete LEED construction projects. The ability to complete these projects at a high level of expertise will help utilize green practices in the industry to reduce building emissions and the buildings carbon footprint on the planet. . LEED projects are defined by sustainability. The definition of sustainability is providing for the needs of the current generation without compromising the ability of future generations to provide for their needs. Providing healthy, resource – conserving, energy-efficient buildings. “Green” building. Through this paper I will
I hold an M Arch degree from the University at Buffalo with a specialization in environmental design. As a practicing professional I have owned and operated a design business for more than twelve years in Rochester, New York. Upon obtaining my master's degree I established the first company in Western New York to specialize in natural building technologies and clay finish plasters. The company has grown to include full services for sustainable residential, retail, institution and hospitality interior design. Architecturally, I collaborate with licensed professionals to design sustainable homes that range from the completely natural to hybrid structures featuring energy-efficient technologies. In tandem with my design business I was an assistant professor and interior design program coordinator at Alfred State College teaching in both interior design and architecture. My personal practice and management experience in corporate industry create wonderful opportunities to explore real world design issues in the studio and with the community. I look forward to sharing these experiences and my research interests with all of
Producing guidelines, standards and codes such as Building Code of Australia, Green Star ratings and Leadership in Energy and Environmental Design (LEED) ratings for new building and refurbishment projects is a good method to encourage, identify and implement sustainability in construction. In the past, sustainable construction meant traditional approaches to construction was more complex and extensive and less profits in projects to adopt sustainability products and processes. Sustainable construction however should be seen although complex, incorporates aspects of economic efficiency, environmental performance and social responsibility with the aim to meet the needs of today without compromising future’s needs (Lafarge Holcim Foundation
This manifesto proposes an approach to sustainable design that I am interested in exploring during my time studying architecture. The idea of sustainability is a complex one, not without apparent contradictions. This makes it difficult to define in a wholly satisfactory manner. For the purposes of this manifesto I will advert to the definition proposed by Jason McLennan who asserts that sustainable design: “seeks to maximize the quality of the built environment, while minimizing or eliminating negative impact to the natural environment.” I find this definition particularly useful in the emphasis which it places on quality. By quality, in this
Data related to energy efficiency, utilities and construction is really difficult to obtain for a building, as many multifamily owners and operators never benchmark the energy performance of their building. This critical shortage of information about building energy performance has prevented property markets from valuing energy efficiency and severely undermined both public and private efforts to increase the energy efficiency of multifamily housing. This has really affected the development of energy efficient and green policies in multi family building. Green building is about improving our design and construction practices so that the multifamily homes we build today will last longer, cost less to operate, and won’t harm the health of workers and residents. It is also about protecting natural resources and improving the built environment so that ecosystems, people, enterprises and communities can thrive and prosper.
Environmental Sustainability: Focus on Resource Sustainable Building Design and Construction; Carbon Emissions Reduction; Conservation and Carbon Emissions Reduction; Responsible Supply Chain Practices, Waste Reduction and Innovation.
While the intentions behind this approach might be commendable, in reality, the question of sustainability and longevity become apparent. As was the case with the faculty buildings by Kroll, the individualisation, which made the project such a great success for the people involved, only lasted one generation – in this particular case only four years. Though a more extreme example, as the degree of participation was unusually high and the span of occupancy relatively low, it shows the potential problems with participatory design approaches.
Being able to solve the problem of consistency applicability, and utilitarian rather than decorative. Nowadays, sustainable architecture design has become the world indicative design, interior designer more trended to use green building materials for sustainable building purposes. Because green building is ecologically, energy efficiency, waste reduction, health building. In other words, it’s approaching the idea of human health and comfort- oriented, consumes minimal resources of the earth and energy, produce the least waste, which to put forth the least amount of effort possible, so that humans and their environment in architectural harmony.