The PEST Analysis

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

PEST analysis will be able to be utilized to help detect trends in the external environment that will eventually discover their method into the competitive environment. It gives a relation between the general and competitive environments in that weak signals in the general

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PEST analysis is used for to understand market growth or decline and to discover the position, potential and direction of a business. It is also defined as business measurement tool. PEST stands for Political,

Over the years, the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004, the Philippine economy grew by 6.1% surprising everyone. In 2005, the Philippine peso appreciated by 6%, the fastest in the Asian region for that year. At present, the administration is meeting its expected target growth and is continually looking positive for the future.

PEST is an acronym used for companies with in the political, economic, social and technological views. PEST allows companies to view and observe certain areas that might have been overlooked. The company I will be discussing the PEST analysis is Target. Target is a large scale company and is constantly changing in the industry. The political views of Target is that they must have an unbreakable bond with China due to majority of its products coming from that country. They must be aware and stray away from any conflicts because it can create a negative affect in the operation of Target. Also the company is altered by taxation, tariffs, cost, and trade restrictions especially when they're trying to broden outside the United States. The economic

PEST Analysis: covers potential external factors that influence the issue in the following categories; political, economic, social and technological.

PEST analysis abbreviates for Political, Economic, Social and technological strategy of analysis. It entails the factors on the macro environment (NetMBA). Political factors are where government regulations and legal factors are assessed in terms of their ability to influence the business environment and trade markets (Makos, 2014). Factors like political stability, tax guidelines, trade regulations, safety regulations, and employment laws are mainly addressed in this section (Makos, 2014). Economic factors are where companies analyse the economic issues that can affect the company (Makos, 2014). Inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country are mainly addressed

PEST is an acronym for political, economic, social, technological analysis. Business should understand the four factors to get the most out of a PEST analysis. This analysis is used to assess these four external factors in relation to your business situation. This investigation is utilized to survey these four outside elements in connection to your business circumstance.

We will analyze it through PEST analysis. Basically pest analysis is a framework of macro environmental factors on the basis of which we analyze about an industry. There are four major factors.

The PEST analysis is more of long-term analysis that can help determine how Political, Economical, Social, and Technological change will affect the performance and activities of a business.

PEST stands for Political, Economical, Social, Technological of a organization. A PEST analysis focuses into how the outer variables can influence a business exercises, tasks and execution, and it could be utilized within mixture with different equipments. It helps as a way by companies to follow the environment they are going to operate in or is planning to launch a new product and service.

The external factors can be evaluated using PEST because PEST analysis is valuable strategic tool for identifying the business positions, size, growth, feasible route for operations and to classifying the market development and decline.

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