Threat from Substitutes
Zomato is of the strong belief that their focus on restaurant discovery and facilitating a holistic dining experience gives them an edge over competition.
As Deepinder Goyal, founder, Zomato, says, Zomato is driven to constantly improve our product within the space with a small margin of error. Zomato realizes that it is a winner-takes-all and is therefore focused on dominating the competition within its space.
• Google Maps - Latest release of Google Maps for desktops includes listings of restaurants in the neighborhood. It also facilitates restaurant search and provides photos, reviews, ratings and even the floor the business is located at. Zomato’s advantage over Maps is that Maps hasn’t started menu listings yet
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Industry Rivalry
Foodpanda– foodpanda who has also acquired TastyKhana and JustEat is a competitor to Zomato in this marketspace. But, as per one of interviews with Mr. Deepinder Goyal, Zomato doesn’t consider it as a threat because foodpanda in spite of being present in market for 3 years has clocked only 10,000 orders a day whereas people visiting Zomato has 1, 00,000 searches a day. Zomato’s large sales team gives an added advantage to Zomato.
Burrp! – Burrp! is a competitor to Zomato? But due to its expansion from restaurant listing to other divisions such as events and retail outlets, the company’s focus has been distributed whereas Zomato has stuck to its core functions.
TinyOwl – TinyOwl is an emerging startup with business model of food ordering through App on smart phones. It is currently present in Bangalore, Mumbai, Gurgaon, Hyderabad and Pune.
Yumist – Yumist is a new player in this market started by Ex-CMO of Zomato which is targeting customers who want low priced daily meals market. Although it has received the investments worth US$ 1 million, but these investments are till now not significant to compete with
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• Since it is easy-to-use online platform, constraints related to distribution is eliminated. This removes a potential factor for bargaining of buyers.
Bargaining power of suppliers
• Suppliers of Zomato - Print media and online media - Editors' choice on play store
• Zomato has become famous through its publicity in print media, through play store, through advertisements in Restaurants. To add to this, there is also dependency on reviewers - they do not have any way to check the authenticity of reviews as of now.
• These all become the suppliers of Zomato. Thus the threats which they face are:
• What if restaurants do not want to list themselves on Zomato? What if they move to another app?
• Since the reviews are subject to the perspective of the patron, it may be a biased one - moreover, spam may defeat the purpose - Ratings may get subjective. They have a content team, but it needs to expand.
• Zomato does not have a system of rewarding the reviewers who spend a lot of time writing reviews - which may put them off from writing
• Incentives for reviewers are required - if competitors give them - they may switch to other apps - they should make sure the reviewers stay
Guest loyalty, developing employees, expansion, and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand.
Another thing that could be seen as a motivation of founding the venture was Frank’s idea of forming a “Dream Team” for the marketing and technology sections. But Zondigo could not satisfy all of Addante’s motiva-tions of founding ventures because the fast growth of Zondigo was averted by missing outside funding. This problem was caused by several changes in the business plan. Addante had to adjust his ideas and adapt them to the investment community. After he finally received out-side funding he realized that there was no market for his idea so he returned the funding to his investors.
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As always, these are not reviews. The ratings reflect only how much I'd like to try each item, and are not an indicator of much I'd love to see the clowns. That score is forever a zero. I despise them.
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It is for cheapest means of buying online that you can be aware of prices and ways you will be gaining access to as you prefer its use.
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While the subscription food delivery industry is still new and Blue Apron continues to be at the forefront of this new service, competitors are catching up by offering services to differentiate themselves. My innovative team at THB Consulting is focusing on the subscription model to better serve customers and increase profit. Currently, the main problem with the subscription model is its lack of choice for customers. Plated, HelloFresh, and Chefday, the three direct competitors, offer their customers much more choice in their subscription model. Because Blue Apron is in a competitive industry, it is imperative to always look forward while maintaining the excellent quality and wholesome image customers have come to expect. After relentless research, my team has come up with three recommendations for the company to pursue:
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Threat of new entrants is low for ZISCo because barriers to entry are high as steel industry is large scale and experienced. Huge capital is required, entrants also need differentiation and most importantly access to distribution channel is big barrier.