preview

Vinnolia Rental Case Summary

Satisfactory Essays

Suppose that we have a company called “Vinolia rental” that rent cars and it is facing competion. The car rental industry is considered to be in the maturity phase of the product life cycle. In the maturity phase, a firm must focus on maintaining their market share in the face of a number of diverse challenges market. Obviously, Vinolia rental must form a strategy to combat against further loss of market share. In fact, the principale matters for” Vinolia rental” is the decrease or loss of market share that the company has held the most recent years of company history due to the growth and success. Undoubtely, if the market share is decreasing, it becomes increasingly challenging for companies to maintain their market share. Therfore, Vinolia

Get Access