1) They organize their activities to connect with the buyer all through undeniably tricky buy travel 2) They outfit enthusiasm for their brands by syndicating content that enables the buyer to assemble his or her particular promoting character and, all the while, to fill in as a brand diplomat 3) They perceive the need to have a similar outlook as a substantial scale mixed media distributor as they deal with a stunning increment in the substance they make to help items, fragments, channels, and advancements At last, these advertisers deliberately plot how to assemble and utilize the plenty of advanced information now accessible Can someone help me explain the challenges American Express has with their current sales strateg

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) They organize their activities to connect with the buyer all through undeniably tricky buy travel

2) They outfit enthusiasm for their brands by syndicating content that enables the buyer to assemble his or her particular promoting character and, all the while, to fill in as a brand diplomat

3) They perceive the need to have a similar outlook as a substantial scale mixed media distributor as they deal with a stunning increment in the substance they make to help items, fragments, channels, and advancements At last, these advertisers deliberately plot how to assemble and utilize the plenty of advanced information now accessible

Can someone help me explain the challenges American Express has with their current sales strategy

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