1. Come up with an innovative idea 2. Define one Customer Persona for this hypothesis (you can use the Customer Persona template) 3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently important and not satisfied 4. Describe what could be an appealing Value Proposition for this opportunity i.e., how your Value Proposition helps in solving their Jobs-to-be-done addressing the pains/gains of the persona (you can use the Value Proposition canvas template) 5. Explain what could be an MVP you could develop to test whether your value proposition would be appealing to your target audience 6. Elaborate on how you could test the demand for your MVP

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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 1. Come up with an innovative idea
2. Define one Customer Persona for this hypothesis (you can use the Customer Persona
template)
3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently important
and not satisfied
4. Describe what could be an appealing Value Proposition for this opportunity i.e., how
your Value Proposition helps in solving their Jobs-to-be-done addressing the
pains/gains of the persona (you can use the Value Proposition canvas template)
5. Explain what could be an MVP you could develop to test whether your value
proposition would be appealing to your target audience
6. Elaborate on how you could test the demand for your MVP 

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Use the Value Proposition canvas template to describe what could be an appealing value proposion for this opportunity.

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The innovative idead is good but too generalized and short. Can this be expanded and be comprehensive?

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