Answered: 8. __________________ occurs when a…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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8. __________________ occurs when a firm obtains detailed information about a customer’s behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer. 9. The practice of _________ divides the pool of potential customers into subgroups, which are usually defined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of your statement on the Internet so you can direct your bank to pay it is called ______________. Although e-commerce and m-commerce offer many advantages, users must be aware of and protect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain? a. a decrease in transportation costs b. an increase in available product inventory c. acquisition of expensive information systems technology d. an improved level of customer service 12. The use of any of several technologies to enforce policies for controlling access to digital media is called ___________________. Organizations must define and execute a strategy to be successful in e-commerce and m-commerce. 13. After your Web site is established and successful, there is no need to redefine your site’s basic business model. True or False? 14. Web site operators can take several actions to improve their rankings by search engines. True or False? E-commerce and m-commerce require the careful planning and integration of a number of technology infrastructure components. 15. Poor Web site performance can drive consumers to abandon your Web site in favor of those with better, more reliable performance. True or False? 16. _________ contain variable information and are built to respond to a specific Web site visitor’s request for

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