ABC Airlines is a commercial airline that targets business and nonbusiness travelers. In recent months, the airline has been unprofitable.The company has break-even sales volume of 75% of capacity, which is significantly higher than the industry average of 65%. ABC's CEO, Richard Buchanan, is concerned about the recent string of losses and is considering a strategic plan than could reduce the break-even sales volume by increasing ticket prices. He has asked for your help in evaluating this plan.

ABC Airlines is a commercial airline that targets business and nonbusiness travelers. In recent months, the airline has been unprofitable.The company has break-even sales volume of 75% of capacity, which is significantly higher than the industry average of 65%. ABC's CEO, Richard Buchanan, is concerned about the recent string of losses and is considering a strategic plan than could reduce the break-even sales volume by increasing ticket prices. He has asked for your help in evaluating this plan.

Name: ABC Airlines is a commercial airline that targets business and nonbusi
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Description: ABC Airlines is a commercial airline that targets business and nonbusiness travelers. In recent months, the airline has been unprofitable.The company has break-even sales volume of 75% of capacity, which is significantly higher than the industry aver

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...

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Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
A company is choosing an outside firm to provide its payroll services. It has chosen four comparative categories of interest: client reviews, financial condition, IT capabilities, and government stability. These categories have been assigned weights of 20%, 10%, 40%, and 30%, respectively. Three potential providers were scored on each of those factors using a scale of 1-10, with a score of 1 meaning worst possible and 10 meaning best possible. Provider A Provider B Provider CClient reviews 2 6 10Financial condition 8 4 2IT capabilities 5 8 2Government stability 3 1 2In reference to the information provided discuss the relevance of the factor rating method in…
A West Indies tour service provider is considering marketing West Indies tours to the U.S., Canada and the U.K. The tour provider finds that there are a lot of tours being offered by existing providers in the U.S. and Canada and there are many flights connecting the markets. Few tours are being offered in the U.K., but there are only a small number of flights connecting it to the Bahamas. Research of West Indies accommodation data indicates there has been little growth in accommodation bookings from any of these countries. Given the data, should the tour service provider market tours in these countries?
During the economic downturn arising from the COVID -19 pandemic in South Africa the government created the Covid-19 Loan Guarantee Scheme which provided loans, substantially guaranteed by government, to eligible businesses to assist them Funds borrowed from this scheme, through the banking industry, can be used for operational expenses, such as salaries, rent and lease agreements and contracts with suppliers. The scheme however has not been as great a success as had been envisaged. a) Describe how the scheme works; b) Analyse the reasons why the uptake has been so poor; c) Identify the losses which are being guaranteed by government; and d) Propose changes which could be introduced to improve the scheme.
Your company operates a fleet of light trucks that are used to provide contract delivery services. As the engineering and technical manager, you are analyzing the purchase of 55 new trucks as an addition to the fleet. These trucks would be used for a new contract the sales staff is trying to obtain. If purchased, the trucks would cost $21,200 each; estimated use is 20,000 miles per year per truck; estimated operation and maintenance and other related expenses (year-zero dollars) are $0.45 per mile, which is forecasted to increase at the rate of 5% per year; and the trucks are MACRS (GDS) three-year property class assets. The analysis period is four years; t = 38%; MARR = 15% per year (after taxes; includes an inflation component); and the estimated MV at the end of four years (in year-zero dollars) is 35% of the purchase price of the vehicles. This estimate is expected to increase at the rate of 2% per year. Based on an after-tax, actual-dollar analysis, what is the annual revenue…
Airlines have faced tough challenges in recent years as rising fuel costs are taking a toll. Discount carriers such as Jet Blue, Air Tran, Spirit, and Southwest, whose strategy is based on low fares, have increased fares, in some cases making them higher than the major airlines’ fares for some routes. As Chief Executive Officer (CEO) of Southwest Airlines, Gary Kelly has no easy job. When he took over as Southwest’s CEO in 2004, he had huge shoes to fill. Founder and former CEO Herb Kelleher revolutionized the airline industry through his vision of bringing cheaper travel to the masses and by developing a culture where employees thrived.With its strong culture of “employees first, customer focus, and cost containment,” Southwest has continued to prosper under Kelly. The airline began flying in 1971, turned a profit in 1973, and has remained profitable ever since, a feat no other airline has matched.Southwest now flies more passengers in the United States than any other airline. The…
In 2022, Dominoes launched a marketing plan in which they created a series of commercials to highlight their new initiative to pay customers to pick up their orders instead of choosing delivery. The change was made to address the problem caused by the "Great Resignation" and a general shortage of employees following the pandemic. You can read more about this approach here: Domino's Offers Customers $3 to Pick Up Their Own PiesLinks to an external site.. As you can see in the Dominoes example and this week's reading about branding following a crisis, marketing is a key function that helps businesses manage and support change. Additionally, marketing is a function of business that has evolved significantly with a shift toward meeting consumers where they are through increased focus on social media and online promotion. Please think about an example of a marketing approach that highlights a response to change. You can either share an example like the Dominoes commercial in which a…
You have just been hired as an Assistant Manager of Green and White Food (GWF), a restaurant/bar supply business that provides a full range of wholesale products to eating and drinking establishment in the South-East United States. The business, established 25 years ago, caters to college students-oriented bar and grills. It has traditionally offered the lowest price on the market for food service products, although the level of service offered is significantly lower than other firms, roughly around 84 % in terms of product availability. Instead, focus has been on operational efficiency to minimize costs. Growth has been steady due to the slim profit margins experienced by most of the customers that the firm serves. In the last 2 years, however, a number of competitors have begun to match GWF’s prices while providing higher service levels, particularly in the areas of delivery replenishment time and product availability. As a result, GWF’s market share has been shrinking…
Titan manufactures and sells gas-powered electricity generators. It can purchase a new line of fuel injectors from either of two companies. Cost and savings estimates are available, but the savings estimate is unreliable at this time. Use an AW analysis at 10% per year to determine if the selection between company A and company B changes when the savings per year may vary as much as 40% from the best estimates made thus far.
SNA Limited (hereafter referred to as “SNA”) is a wholesaler of stationery with 20 branches across South Africa. The company is listed on the Johannesburg Stock Exchange (JSE) and has been profitable since its incorporation in 1988. SNA is thinking about expanding its operations to the rest of Southern Africa. They hired external consultants to do a viability study (an in-depth study that tries to determine how profitable a business idea is). They are also planning to give a percentage of their profit to local communities in the towns where they are planning to expand to. The board declares full compliance with The King IV Report on Corporate Governance in its annual reports. Ms. Danette Lehman was the founder of SNA and has served as the chairperson of the board since its incorporation. She believes that ethics is extremely important in a company and that ethics must be ingrained into the identity, purpose and goals of SNA. Ethics is at the core of every decision and the company…
H2. The owner of Alliance Food Wholesalers, Joe Slow, has asked for your advice. Alliance has been in business for over 30 years and has been in a slow growth pattern for the past decade. Mr. Slow has been dissatisfied with the returns from his business and wonders if there is anything he might do to enhance his returns. What might be your logical recommendations to Mr. Slow? A. Issue new stock to the public to increase funds available for investment. B. Borrow more money from lenders and use the proceeds to repurchase shares of stock. C. Consider selling the business to an interested party. D. Increase prices on his products.