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Activity 1: Fill Me Up! Instruction: Fill in the table below with the correct elements of micro and macro marketing environments. Choose the correct answer from the word pool below. Customers Company Competitors Technological Economic Socio-cultural Political Publics Suppliers Natural Demographic Intermediaries Micro-Environment Macro-Environment

Activity 1: Fill Me Up! Instruction: Fill in the table below with the correct elements of micro and macro marketing environments. Choose the correct answer from the word pool below. Customers Company Competitors Technological Economic Socio-cultural Political Publics Suppliers Natural Demographic Intermediaries Micro-Environment Macro-Environment

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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14:36 ʧ A 1.00 a ul (72 KB/S Let Us Try Activity 1: Fill Me Up! Instruction: Fill in the table below with the correct elements of micro and macro marketing environments. Choose the correct answer from the word pool below. Customers Company Competitors Technological Economic Socio-cultural Political Publics Suppliers Natural Demographic Intermediaries Micro-Environment Macro-Environment 4 GSC-CID-LRMS-ESSLM, v.r. 03.00, Effective June 14, 2021 Let Us Do Activity 2: Think Big! Instruction: Answer the following questions in at least two (2) but not more than five (5) sentences. Use a separate sheet if necessary. 1. Explain in your own words the difference between macro-environment and micro- environment. 2. Discuss how the micro-environment factors influence marketing decisions. 3. How do political factors affect the marketing planning of businesses in this time of pandemic? Let Us Apply Activity 3: Environmental Scanning Instruction: Choose one (1) business or company in the locality and identify at least three (3) elements of the macro and micro-environment that you think will influence the marketing planning of the business. Provide a brief explanation for your answers. Use a separate sheet if necessary. Name of Business:
Transcribed Image Text:14:36 ʧ A 1.00 a ul (72 KB/S Let Us Try Activity 1: Fill Me Up! Instruction: Fill in the table below with the correct elements of micro and macro marketing environments. Choose the correct answer from the word pool below. Customers Company Competitors Technological Economic Socio-cultural Political Publics Suppliers Natural Demographic Intermediaries Micro-Environment Macro-Environment 4 GSC-CID-LRMS-ESSLM, v.r. 03.00, Effective June 14, 2021 Let Us Do Activity 2: Think Big! Instruction: Answer the following questions in at least two (2) but not more than five (5) sentences. Use a separate sheet if necessary. 1. Explain in your own words the difference between macro-environment and micro- environment. 2. Discuss how the micro-environment factors influence marketing decisions. 3. How do political factors affect the marketing planning of businesses in this time of pandemic? Let Us Apply Activity 3: Environmental Scanning Instruction: Choose one (1) business or company in the locality and identify at least three (3) elements of the macro and micro-environment that you think will influence the marketing planning of the business. Provide a brief explanation for your answers. Use a separate sheet if necessary. Name of Business:
14:36 S A 0.93 a ull (72 KB/S Let Us Apply Activity 3: Environmental Scanning Instruction: Choose one (1) business or company in the locality and identify at least three (3) elements of the macro and micro-environment that you think will influence the marketing planning of the business. Provide a brief explanation for your answers. Use a separate sheet if necessary. Name of Business: Explanation: Micro-Environment (e.g. customers, suppliers, competition) Explanation: Macro-Environment (e.g. political, economic, technological)) GSC-CID-LRMS-ESSLM, v.r. 03.00, Effective June 14, 2021 Rubrics Criteria Needs Improvement (1) Excellent (5) Very Good (4) Good (3-2) Main ideas are clear Main ideas are Main ideas are The main ideas are and are supported clear but are somewhat clear. not clear. by detailed and not supported by Content accurate detailed information. information. is Information is Information and relevant in Information is Information is not relevant but somewhat relevant and not Organization presented logical manner. a not presented relevant but not presented in in a logical presented in a logical manner. a logical manner. Most Sentences Sentences manner. All sentences are Most are Sentence well constructed. sentences are are well difficult to Structure The author makes well erasures constructed. The understand. author The makes or constructed. makes author no errors in grammar The and/or spelling. author several erasures numerous in erasures or errors or grammar and/or in grammar and/or spelling. makes a few or errors erasures errors in spelling. grammar and/or spelling. References Pabroa, Napoleon P. (2020). Self-Learning Module, Principles of Marketing Quarter 3 Module 6B: Marketing Environment. First Edition 2020
Transcribed Image Text:14:36 S A 0.93 a ull (72 KB/S Let Us Apply Activity 3: Environmental Scanning Instruction: Choose one (1) business or company in the locality and identify at least three (3) elements of the macro and micro-environment that you think will influence the marketing planning of the business. Provide a brief explanation for your answers. Use a separate sheet if necessary. Name of Business: Explanation: Micro-Environment (e.g. customers, suppliers, competition) Explanation: Macro-Environment (e.g. political, economic, technological)) GSC-CID-LRMS-ESSLM, v.r. 03.00, Effective June 14, 2021 Rubrics Criteria Needs Improvement (1) Excellent (5) Very Good (4) Good (3-2) Main ideas are clear Main ideas are Main ideas are The main ideas are and are supported clear but are somewhat clear. not clear. by detailed and not supported by Content accurate detailed information. information. is Information is Information and relevant in Information is Information is not relevant but somewhat relevant and not Organization presented logical manner. a not presented relevant but not presented in in a logical presented in a logical manner. a logical manner. Most Sentences Sentences manner. All sentences are Most are Sentence well constructed. sentences are are well difficult to Structure The author makes well erasures constructed. The understand. author The makes or constructed. makes author no errors in grammar The and/or spelling. author several erasures numerous in erasures or errors or grammar and/or in grammar and/or spelling. makes a few or errors erasures errors in spelling. grammar and/or spelling. References Pabroa, Napoleon P. (2020). Self-Learning Module, Principles of Marketing Quarter 3 Module 6B: Marketing Environment. First Edition 2020
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