How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers?
How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers?
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 8DRQ
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1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business.
2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers?
3. Why should marketers play close attention to the political environment?
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