An electronics company conducted a study of clients’ technology use about five years ago. They plan to use this internal secondary data to market their new computer and cell phone technical service. This idea is _____. wise since they already have the information on hand unwise since respondents’ views on technology have probably changed unwise since they have no track record with technology service wise since the clients are already familiar with the company

An electronics company conducted a study of clients’ technology use about five years ago. They plan to use this internal secondary data to market their new computer and cell phone technical service. This idea is _____. wise since they already have the information on hand unwise since respondents’ views on technology have probably changed unwise since they have no track record with technology service wise since the clients are already familiar with the company

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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