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- (1) What is your reaction when you feel as thoughyou’re being “sold to” by a company that is clearlymore interested in selling products than in meetingyour needs as an individual consumer? (2) Do youwant to have a “relationship” with any of thecompanies that you currently patronize as acustomer? Why or why not?Consider all the diet products that are currently advertised on televisiontoday, including weight-loss supplements, weight-loss programs, andfitness equipment. Do you believe that some of these ads overstatewhat the product or service can actually do? Do you think any of theseads are actually deceptive or puffery?Desmond sizes up shopping Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express – and watchers of the newspaper proprietor’s Fantasy Channel – will get their chance to do just that from tomorrow, when Desmond launches the Express Shopping Channel. The joint venture between Northern Shell, his privately owned company, and N Brown Group, the mail order shopping group, will go live on Sky and NTL on Channel 637. The Express channel will cater to fashion ‘for real women’, offering lingerie for ladies up to size 48 and bras from B to HH – a cup size so large, one exec joked, that you could ‘take three people across the river in it’. It will also serve up a series of ‘lifestyle shows’ to highlight its fashion, cooking, DIY and gardening-related offering. For Desmond, who agreed to invest ‘a couple of million quid’ to set up the joint venture following a…
- How would you describe Honest Tea’s ideal level of market coverage? Why would this intensity of market coverage be appropriate for such beverages?1. Given a historical context of marketing, assess the present role of marketing in the Financial Services organizations and predict how marketing might "look" in the future. 2. Consider yourself a Marketing Manager, how would you go about setting a good marketing strategy for a Credit Card product through video streaming?Glamour Galore is a cosmetic company that pays sales commissions based on a system that depends on salespeople recruiting additional salespeople. It needs funding to build a marketing campaign. Does it meet SBA criteria? Why or why not?
- Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.What is an MLM (Multilevel Marketing) ? How do you know if it's legitimate or a scam? Are all MLM's pyramid schemes?1. Name and describe the types of publics in a company’s marketing environment. 2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials? 4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 5. Why should marketers play close attention to the political environment?
- For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision? Simulated Business Scenario: The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product. Questions: For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by…Ethics Marketers have been shelling out the bucks on sensory marketing techniques for years to appeal to your subconscious mind. And studies show that it works. But is sensory marketing fair? Some say it's a way to enhance the purchasing process, while others say marketers are unethically manipulating consumers. What are some of the pros and cons associated with sensory marketing? What is your position?With marketers increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target themass market. Do you believe mass marketing is dead? If so, why.If not, why not?