Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Name and describe the types of publics in a company’s
2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business.
3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials?
4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers?
5. Why should marketers play close attention to the political environment?
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