Apply the Service Gap model to a service of your choice and explain how to reduce the overall customer gap between expected service vs perceived service.
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Apply the Service Gap model to a service of your choice and explain how to reduce
the overall customer gap between expected service vs perceived service.
Step by step
Solved in 3 steps
- Explain the relationship between customer service levels and the costs associated with providing those service levels.Scan the current business environment and identify a service gap in any industry. Develop a service concept. From secondary sources estimate the service demand, pricing and market structure Develop service strategy and explain the service delivery system.Explain the concept of service discovery and its importance in a service-oriented system.
- What is the difference between desired service and adequate service? Why are desired service expectations more stable than adequate service expectations?Explain the service Quality Gap Model?Briefly describe a service of your choice. Offer two recommendations for how the company/service provider in your example could manage the characteristics of services to create more value for its customers.
- Enumerate , What service marketing strategies should a service chain adopt to garner the following benefits: control, consistency and maintenance of image?Discuss the key elements of service quality and how they can be measured and improved in service rendering.Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?
- what particular factors that determine quality and cost in service did easyjet has considered in strategizingAnalyze the concept of service innovation. Provide examples of companies that have successfully introduced innovative services to gain a competitive advantage.Explore the concept of service innovation and its role in gaining a competitive advantage in the modern business landscape. Provide examples of innovative services.