Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Q: Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve…

A: Market segmentation is the strategy of dividing the market of potential customers into groups or…

Q: have been hired by a resort/hotel and they want to create some targeted advertisements to a certain…

A: Segmentation is very important activity for every company. The market research is done for this…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Every company will select few segments to target to and then create entire value focusing on these…

Q: For most of the Great Value branded items (e.g., Great Value ice cream), Walmart also sells the same…

A: Brand can be described as a particular name under which a company sells its products or services.…

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A: In market segmentation, consumers are identified as groups in order to present specific products or…

Q: DivDisk continues to manufacture DVDs even though most of the world watches movies on OTT services…

A: It is an example of optical disc.

Q: One of your friends is contemplating opening school supply store near your campus. She seeks your…

A: The 7ps of marketing for school supply store includes : 1) Product 2) Price 3) Place 4) Promotion 5)…

Q: In business markets with inelastic demand ________. A. a business purchase usually does not involve…

A: The business markets are the markets where the business activity is happening between 2 business…

Q: The market which is divided based on “income scale and family size of customers” is an example of…

A: Behavioral Segmentation- In this type of market segmentation, the customers are differentiated on…

Q: loday, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer Select…

A: Tiffany/ Walmart use a strategy where they can offer so much of products at a single store, people…

Q: When The Bombay Company, a retailer of upscale furnishings, first opened its e-commerce site, it…

A: The marketing research process can refer to a six-step process that involves defining the problem…

Q: The key tool in the marketing strategy of every successful organization for reaching the targeted…

A: Option C

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A: In the given scenario, we are hired as a marketing agent and assigned to create some targeted…

Q: firm operates in a market dominated by two firms of which it is one. It is considering investing in…

A: Duopoly means that in the market there are two dominant firms which are performing the same…

Q: Overall, smoking has decreased across Canada in recent years, meaning the major cigarette companies…

A: Environmental scanning helps in analyzing the impact of changes in the various factors of…

Q: When a new business is started, or a patent idea needs funding, venture capitalist or investment…

A: When a new business is started, or a patent holder needs support, capitalists or investment banks…

Q: Which of the following refers to an underlying belief that causes people to choose between plausible…

A: Plausible is the term which is defined as the statement or the explanation that seems to be true or…

Q: Wired & Plugged specializes in manufacturing modern electronic components. It also builds equipment…

A: Given data is

Q: We need to define a target market in order to guide the development of the product, choices in the…

A: In order to develop a product which caters to the need of the customer which are best suited, fit or…

Q: If a market segment is actionable, this means that this segment, _________. a. is big enough so that…

A: Segmentation refers to the process of grouping the customers who have similar, choices, tastes,…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Segmentation refers to the classification of customers on the basis of the following four factors:…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: The targeted advertisements are for specific group of audience who are identified by the marketing…

Q: H&M claims that its female consumers are more brand loyal than male. The company’s management may…

A: A hypothesis is a declaration or a statement that foresees the association among a set of variables.…

Q: During a recession, customers’ disposable incomes are _______ and they therefore buy _______.…

A: An economy is said to enter recession when Real GDP falls in 2 successive  quarters. Consumer demand…

Q: DivDisk continues to manufacture DVDs even though most of the world watches movies on OTT services…

A: Div Disk's DVDs are examples of a Dog in the BGC matrix. BGC Matrix: Boston Consulting Group (BGC)…

Q: Discuss the concepts of market segmentation and product positioning, and explain how they are…

A: Introduction  STP marketing in full form is Segmentation, Targeting, and Positioning.  It is a…

Q: The WineCellar is a small boutique shop that sells only premium wines, offering a deep assortment of…

A: The answer is "d. Specialty store."

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A: According to the story line, a commended player is found dead in his pickup truck, following a long…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: If a business is trying to cater to all the customers then they will be not greatly satisfied with…

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A: The owner of the noodle house needs to conduct exploratory, descriptive and casual research to…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Creating segments of a large population factors like demography, behaviour, psychology, geography,…

Q: The government of an international destination is targeting middle class, outgoing, adventurous…

A: To discover or build segments, a various variety of various procedures will be used. methods vary…

Q: An organization plans to implement several initiatives to enhance its employees’ organizational…

A: Affective commitment: Positive work experiences Employees' emotional attachment to the…

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A: We need to create an advertisement for a resort that wants to focus on couples seeking away time…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: In market segmentation, consumers are identified as groups in order to present specific products or…

Q: The dormitory market segment includes students living in college-owned residence halls, sororities,…

A: A company cannot serve to all the customers at the same time. Different customers will have…

Q: These are type of information currently available in the files of the company's market information…

A: MKIS termed as Marketing information system is defined as the Management Information system (MIS),…

Q: In 1948 Richard and Maurice McDonald decided to change their business strategy by removing from…

A: The categories of products on the basis of market share and market growth is a part of BCG matrix.…

Q: Suppose you are a manager in some leading firm / organization. The owner of the firm wants you to…

A: The company is identified in the market according to the commodity or service it delivered in the…

Q: A Group of customers within a business's serviceable available market that the business has decided…

A: A group of customers within a business's serviceable available market that the business has decided…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: In market segmentation, consumers are identified as groups in order to present specific products or…

Q: A car manufacturer, located in Australia, wants to find suitable segments for its new small car.…

A: A process is divided into Segments. The chunks that a program is divided into which are not…

Q: Which one of the following responses is not true about an annual fundraising campaign?   Group of…

A: Annual fundraising-  Annual fundraising is a strategic plan raised by the non-profit private…

Q: . Based on your experience/observation, what do you think must be the focus of health care…

A: Healthcare administration can be defined as management the various non-clinical functions which are…

Q: Sara is the marketing manager in XYZ company. She is introducing new products. She transmits…

A: A marketer is responsible for creating and implementing a chain between the customer and the product…

Q: The following are the problems that an Enterprise System is designed to overcome, except:…

A: An enterprise resource planning (ERP) system works with businesses to improve business management…

Q: The macro-level analyses of markets and industries mainly focus upon: Select one: O a. D. channels…

A: 2. The macro-level analyses of markets and industries mainly focus upon: Select one: O a. D.…

Q: They have a choice of segmenting the market on either a geographic or psychographic basis. Discuss…

A: Market segmentation is that the practice of defining and afterwards sectioning intensive product…

Q: In the selling category, this market comprises the biggest share in the said industry: Group of…

A: The correct answer is the retail industry.

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.