Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.
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Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.
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- Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?Which population group is considered the biggest in the United States’ consumer market? Question 5 options: a) Teens b) Millennials c) Generation X d) Baby BoomersThrough three examples, show how different "marketing appeals" around the Western New Year are constructed according to class differences to attract consumers of different classes.
- Why should marketers pay close attention to the cultural environment?Describe the characteristics of Generation Z. What differentiates GenZers from otherdemographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss theimpact of changing structure of the age population of Baby Boomers and GenXers in consumerspending and buying behaviour. Why is this trend important to marketers?What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?