Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.

Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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