Discuss the basic features of the Balanced Scorecard.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Discuss the basic features of the Balanced Scorecard.3 - Explain
how the Balanced Scorecard links measures to strategy.

At the end of 20x1, Mejorar Company implemented a low-cost
strategy to improve its competitive position. Its objective was
to become the low-cost producer in its industry. A Balanced Scorecard was developed to guide the company toward this objective. To
lower costs, Mejorar undertook a number of improvement activities such as
JIT production, total quality management, and activity-based management.
Now, after two years of operation, the president of Mejorar wants some
assessment of the achievements. To help provide this assessment, the
following information on one product has been gathered:

1. Express Mejorar's strategy as a series of if-then statements. What does
this tell you about Balanced Scorecard measures?
2. Prepare a strategy map that illustrates the relationships among the likely
strategic objectives.

20x1
20x3
Theoretical annual capacity*
Actual production**
Market size (in units sold)
249,600
208,000
1,300,000
104,000
83,200
$325
249,600
234,000
1,300,000
104,000
140,400
$260
Production hours available (40 workers)
Very satisfied customers
Actual cost per unit
Days of inventory
Number of defective units
Total worker suggestions
Hours of training
Selling price per unit
Number of new customers
15.6
7.8
13,000
5,200
104
312
260
1,040
S195
S195
5,200
26,000
"Amount that could be produced given the avalable production houns, everything produced is sold.
Transcribed Image Text:20x1 20x3 Theoretical annual capacity* Actual production** Market size (in units sold) 249,600 208,000 1,300,000 104,000 83,200 $325 249,600 234,000 1,300,000 104,000 140,400 $260 Production hours available (40 workers) Very satisfied customers Actual cost per unit Days of inventory Number of defective units Total worker suggestions Hours of training Selling price per unit Number of new customers 15.6 7.8 13,000 5,200 104 312 260 1,040 S195 S195 5,200 26,000 "Amount that could be produced given the avalable production houns, everything produced is sold.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing