erm, logistics refers to a set of activities that closes the gap between production of goods/services and reaching of these intended goods/services to the customer creating customer satisfaction. With the advance in telecommunications technology, a firm can be in virtual proximity to its customers. Discuss different areas that should be considered in logistics management in order to improve the

erm, logistics refers to a set of activities that closes the gap between production of goods/services and reaching of these intended goods/services to the customer creating customer satisfaction. With the advance in telecommunications technology, a firm can be in virtual proximity to its customers. Discuss different areas that should be considered in logistics management in order to improve the

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 12DRQ

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