ess model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.  The value chain dia

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation.

Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.

  •  The value chain diagram
  •  Identify the types of inventory at each stage of value chain
  • Modes and Legal forms of transportation at each stage
  • Warehouses at each stage, its type and strategies for warehouse location

You are supposed to present a summary of your supply chain design in a matrix form

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