Evaluate some of the characteristics of the marketplace a company should monitor in order to decide on the frequency with which they should update their internet marketing strategy to remain competitive in the market.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Evaluate some of the characteristics of the marketplace a company should monitor in order to decide on the frequency with which they should update their internet marketing strategy to remain competitive in the market.

 

Using the Porter’s Five Forces framework, assess the correct determinants to observe when updating companies’ internet marketing strategy,

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