Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions:
Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
![Tel.
COCO
LLLLLLL
Disneyland
FALL FAVORITES RETURN!
DISNEY](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F5d2e89fa-0a23-4943-8abd-142f52af10ca%2F76839e5b-3baa-4df7-971a-ff80fee2e116%2Flcpzqw_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Tel.
COCO
LLLLLLL
Disneyland
FALL FAVORITES RETURN!
DISNEY
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