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Explain the flower model regarding the product aspect of service for Starbucks. You need to discuss both core and supplementary services.
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- From experiences, compare brick-and-mortar department store to a comparable online retailer. Describe the advantages each has over the other. Explain the advantages each type offers as the customer.In that case, how would you describe the continuous customer focus?Why understanding expectation of customers is critical of a service provider? Suggest one method that a Chinese restaurant evaluates the expectation of customers.
- Explain the features of the“DeLonghi Dedica coffee machine " for people to buy it.Provide detail explanation and services offered by Aeon Delight. Pros and Cons of the company, and packages offer for services provided.Help with the below homework. Please explain why certain products are shifting from a "good" to a "service"? What is the implication of this shift to marketing strategy?
- 1. How can you relate the following principles of supply chain management to restaurant industry? a.) Adapt Supply Chain to Customer's Needs b.) Customize Logistics Network - c.) Align Demand Planning Across Supply Chain - d.) Differentiate Products Close to Customer - e.) Outsource Strategically- f.) Develop IT that Support Multi-Level Decision Making - g.) Adopt Both Service and Financial Metrics-There are five (5) widely used fundamentals of Service Marketing (intangibility, heterogeneity, simultaneous production and consumption, perishability, lack of ownership), discuss and explain these five fundamentals by stating example of each fundamental.Enumerate some of the characteristics of Service marketing .
- Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice.As a vendor of organic produce and a new entrepreneurr you learned the senior manager of a cafeteria is Mr. Hightower. Upon learning this information, your next step is to meet with the senior manager as soon as possible to discuss the benefits of organic produce, and how you and your team can provide the best service to Mr. Hightower and his staff in a very cost-effective manner. In regards to this showcase prospecting approaches in qualifying and addressing customer’s need, demonstrate relationship selling behavior and techniques, illustrate the purchase type for this product, discuss the sales presentation types one can use to sell this product,a ddress the types of objections Mr. Hightower and his staff will have and how you will overcome them, demonstrate how one can gain commitment, and how to strategically close the sale.There are five different core customer and marketplace concepts. 1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power. 2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers. 3. Value and satisfaction are key building blocks for customer relationships. 4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience. 5. A market is the set of all…