Go over Exhibit 2.3 (image 1), and Exhibit 2.4 (image 2), and briefly discuss how the BCG Matrix and/or General Electric Model help the organizations to optimize the utilization of its resources to achieve its goals and objectives.
The top management in the organization needs to find a balance among the SBUs that help achieve the overall organizational growth and profits with an acceptable level of risk. Go over Exhibit 2.3 (image 1), and Exhibit 2.4 (image 2), and briefly discuss how the BCG Matrix and/or General Electric Model help the organizations to optimize the utilization of its resources to achieve its goals and objectives.
BCG Matrix, wherein the abbreviation BCG stands for The Boston Consulting Group growth share matrix which is a planning tool that uses graphical representations of the products and/or the services that the company caters to their consumer base. Like given in the Exhibit 2.3 which is a portfolio matrix for a large computer manufacturer.
General Electric Model which can also be called as The GE-Mckinsey Matrix is basically a structure used to evaluate or gauge the strength of strategic business unit (SBU) of an organization. The Exhibit 2.4 represents the General Electric Model.
Please refer the next step (2nd Step) for further explanation.
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