How do you think Impossible Foods’ decision to introduce its meatless burger through restaurants first influenced the product adoption process?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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How do you think Impossible Foods’ decision to
introduce its meatless burger through restaurants first
influenced the product adoption process?

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