How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?

 

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