List all the factors and changes that contributed to the decline in Kodak commercial success, categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, and rank the factors in terms of which ones were the most significant in the downfall of Kodak

List all the factors and changes that contributed to the decline in Kodak commercial success, categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, and rank the factors in terms of which ones were the most significant in the downfall of Kodak

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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