I searched for 'comfortable trainers' on Google and Nike organically appeared on the SERP. Nike appeared: * O By coincidence O Free Because Nike paid Google Because Google paid Nike O O O O

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I searched for 'comfortable trainers' on
Google and Nike organically appeared
on the SERP. Nike appeared:
By coincidence
Free
Because Nike paid Google
Because Google paid Nike
An example of a
is where a
Transcribed Image Text:I searched for 'comfortable trainers' on Google and Nike organically appeared on the SERP. Nike appeared: By coincidence Free Because Nike paid Google Because Google paid Nike An example of a is where a
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