Please Answer the question below based on the picture.Identify the source of Netflix's brand equity and evaluate the association's strength, favourability, and uniqueness.Develop a brand resonance pyramid for Netflix. Can this brand achieve resonance with its customers? why and why not? Several platforms are making it easier than ever for creators to generate direct revenue from theircontent. YouTube allows for paid channel memberships, where subscribers can access exclusivecontent and benefits. Similarly, Twitter and Discord are launching the ability for creators to hostticketed spaces and paid events on their platforms that fans can attend.Rather than relying on sponsored products that may not generate interest from their audience,creators who have taken the steps to establish their brand can focus on launching their ownindividual merch lines, like Netflix is doing now and other successful creators have in the past.Social platforms know this too, and they continue to demonstrate a commitment to integratingmore eCommerce features into their sites. A notable example is Instagram, which provides creatorswith the ability to add direct links to products featured on posts.In conclusionThe main takeaway here is that creators don't have to serve as a product aggregator for differentsponsors to be successful. Creators are the product themselves and can use their brand to createcontent and merchandise that caters to their audience and deepens the connection between themand their followers or subscribers.Netflix's entry into eCommerce is unique because it consists of limited collaborations with up-and-coming artists, a kind of collaboration that creates a more personal, high-end touch fans canappreciate. When constructing their own product lines, content creators can follow a similar model,one that focuses on high-quality, personalized merch that their followers will appreciate, just likethe digital content they produce.(Source:capitalizing-on-their-brand/).https://www.brandingmag.com/2021/08/19/what-netflix-can-teach-creators-about- Case Study 2: What Netflix Can Teach Creators About Capitalizing on TheirBrandBY: THIBAUD CLÉMENTNetflix became a household name thanks to its hit shows, from Stranger Things to Orange Is theNew Black. Now, it's using that popularity to succeed in a new space: eCommerce. Netflix haslaunched limited-edition merchandise collections which are tailored to fans of its programming.This showcases the power of using established brands to connect with an established audiencebase to generate new lines of revenue.As more social platforms introduce shopping and monetization features, content creators who haveamassed a passionate audience on social media, regardless of size, have the opportunity tocapitalize. Much like Netflix has, creators can use their pre-established connections to their fanbaseto generate revenue, which allows them to maintain direct control over the content they produce.Some creators have been using monetization to create revenue for a while now, but Netflix'ssuccess and influence on its industry demonstrate that it is a model that creators should considerfollowing.Netflix is a 'super creatorContent creators should look towards the streaming service as a model for success because Netflixis, at its core, a 'super creator' that generates a large quantity of high-quality content to grow itssubscriber base. While Netflix may have gotten its start hosting content from a variety of studios,its original series are the primary factors behind its more recent success. These series demonstratethat the company often acts more like a content creator that curates content to fit their brand ratherthan simply a host of content.Like smaller content creators, Netflix exercises decisions on what to produce (or continueproducing) based on the success of past content and trends in the industry. While compared toYouTube creators and TikTok influencers, there may be several more decision-makers involvedin the cancellation of a television or film series, the concept remains fundamentally the same. BothNetflix and creators analyze metries and decide to move forward with content that proves to besuccessful for their brand.Knowing what's working best to increase followers, subscribers, and engagement is the first steptowards content creators acquiring a paying audience. It's a strategy that Netflix has mastered overtime, in a process similar to what creators' experience now.Netflix's path mirrors the creator lifecycleThe streaming giant's journey to eCommerce reflects the same path that content creators followon their road to success, referred to as the creator lifecycle. Understanding how Netflix, an alreadysuccessful super ereator, fits into this cycle is key for creators looking to expand their ownmonetization efforts.The creator lifecycle consists of four main stages:• Attention, the stage where creators begin to gather a large audience and rely on ads orsponsors.Trust, where creators gather subscribers willing to pay for content.Commerce, where creators can sell merch and products based on the brand they have builtfor themselves.• Ownership, where the public can invest in the creator's brand through equity or even itemslike NFTS.In the creator lifecycle, Netflix didn't need to rely on sponsored content or ad revenue in theattention stage, given its revolutionary subscription-based model, so it moved straight to the truststage. By always offering premium content through a subscription, Netflix was able to continuegaining consumers' trust and grow its subscriber base exponentially. With the launch of theironline store, Netflix moved to the commerce stage of the creator lifecycle, proposing an exclusiveline of proprietary merch.Like Netflix, creators should focus on high-quality contentNetflix's subscriber-based model was a radical shift for a television industry whose primary sourceof revenue came from ad sponsors. The subscriber model for film and television has proven to besuch a success that now most major studios, from Disney to NBCUniversal to WarnerMedia, havelaunched their own streaming platforms. Each of these capitalizes on the built-in audience ofpopular franchises to bring in subscribers.Creators may follow a similar path, deciding to not expose their existing audience tobranded/sponsored content. Instead, they can focus on high-quality content, based on what isalready a proven success with their audience, worth paying for through Patreon or other creatorprograms.Several platforms are making it easier than ever for creators to generate direct revenue from theircontent. YouTube allows for paid channel memberships, where subscribers can access exclusivecontent and benefits. Simifarly, Twitter and Discord are launching the ability for creators to host

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